Aliou Kebe

Product Marketing and Project Management professional, I support companies in structuring, positioning, and launching their offerings, with a performance and results-oriented approach.

With experience at CANAL+ Advertising, the international advertising sales house of the CANAL+ Group, I have worked in a demanding and multi-platform environment. There, I developed expertise in B2B marketing, marketing campaign management, and performance analysis through KPIs (audience, engagement, conversion, monetization).

I am involved in the entire marketing cycle: market analysis, value proposition definition, Go-To-Market strategy development, campaign deployment, and performance optimization. I also support sales teams by creating compelling arguments, sales support materials, and high-value presentations.

Comfortable in cross-functional environments, I work closely with marketing, product, data, and sales teams to ensure the consistency of activations and maximize business impact.

My areas of intervention:

- Product Marketing & Go-To-Market

• Marketing project management

• Digital marketing & multi-platform campaigns

• Performance analysis & KPIs

• Structuring B2B offerings

• Creation of marketing and sales materials

Rigorous and analytical, I quickly adapt to my clients' challenges to propose concrete, effective, and measurable solutions.