Alioua Mehdi

• Market analysis and competitive intelligence in the banking sector. Offer optimization and performance monitoring. Management of consumer credit customer base, creation of marketing materials and sales support. Participation in pricing strategy and cross-functional projects. Design of evolving reports for performance monitoring and strategic recommendations.

🎯 Missions & achievements

Brand strategy & development

- Definition of the overall concept and positioning of my own company: between culture, modernity, and identity.

- Development of the brand strategy (storytelling, vision, values, expression territory).

- Design of the visual identity and editorial charter.

Implementation of a content strategy (Instagram, LinkedIn, website).

Marketing & communication

- Development of communication campaigns around cultural and identity themes.

- Production of content (articles, videos, interviews, visuals) highlighting talents and creators.

- Management of partnerships and collaborations with artists, brands, or collectives.

- Management of the editorial calendar and social media publications.

Business & project management

- Market research and analysis of emerging cultural trends.

- Definition of the business model and monetization avenues (merchandise, collaborations, events).

- Supervision of website creation and digital experience.

- End-to-end project management: planning, production monitoring, results communication.

Creation & storytelling

- Design of narrative campaigns focused on notions of heritage, identity, and transmission.

- Art direction and creation of mood boards for photoshoots and visual content.

- Writing of manifestos and brand texts aligned with the mission and vision of my own company.

• Development of product marketing briefs and writing of sales analysis reports. Analysis of the B2B embedded audio market and identification of key trends. Contribution to new product development (NPD) projects in coordination with R&D and sales teams. Cross-functional coordination to optimize market launch, production of competitive intelligence reports.