Freelancer profile translated to English.
Back to original languageAbout Aline
Graduated with a Master's degree in Communication & Media, I am now available for freelance digital marketing and communication assignments.
My latest experiences have challenged my adaptability and creativity. Thus, many of my skills have been solicited and developed: 360° strategy, social media, content creation, digital project management, web analytics & performance, SEO, brand content, social ads, web development...
Within the social and digital teams, my latest professional experiences have also allowed me to work closely with the communication, marketing, and finance teams. The various missions I have carried out alongside them focused in particular on the strategy, management, and animation of social networks, in terms of content and activations, benchmarking and monitoring, reporting and insights, management and promotion of partnerships and content, budget monitoring, management of editorial calendars, collaborations with international stakeholders and project stakeholders...
Always on the lookout for new developments in the sector, I enjoy informing myself and training on new digital trends and practices so that my projects reflect consumer expectations.
French
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Paris (up to 50km)
Experience
- Rakuten FranceCorporate Communications Content ManagerE-COMMERCEOctober 2022 - May 2024 (1 year and 6 months)Rakuten France ⎮ 2022-24Managed the company's and its CEO's X and LinkedIn accounts: editorial planning, community management, production monitoring. Monitoring and identification of speaking opportunities in collaboration with teams and external agencies.Benchmarking and reporting (performance and optimization recommendations).Monitoring of social media trends & best practices.Creation of institutional, B2B, and employer brand creative content.Management of internal visual communication.Daily updating of news on the corporate website.
- L'Oréal SA - L'Oréal FranceSocial & Brand Content Manager AssistantFASHION AND COSMETICSJuly 2021 - December 2021 (6 months)Clichy, FranceCreate a consumer-centric digital brand experience with the marketing, communication team, and external agencies.Manage content creation for Tiktok and Instagram.Build the editorial calendar for Tiktok and Instagram.Monitor community management via Sprinklr.Cross-functional project management mission with marketing teams: content retrieval, highlighting new and flagship products, correct usage on social networks.Competitive analysis and best practices.Analysis of social media statistics.
- IntuitiJunior Editorial ConsultantDIGITAL AND ITMarch 2020 - August 2020 (6 months)Nantes, FranceDesign of editorial calendars for our clients.Animation of communities on social networks.Moderation of publications and accounts (comments & DMs).Creation and publication of content (posts and stories).Execution of advertising campaigns on Facebook and Instagram with ROI optimization.Assistance with report writing.Establishment of partnerships with influencers.Support for the execution of special operations (events, influence campaigns).Writing blog articles.Staying informed about digital and Social Media trends.
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Education
- Bachelor's degree in Digital Marketing & Social MediaINSEEC Bachelor2019Stratégie 360° Marketing digital : acteurs et stratégie Médias sociaux / Gestion de projet digital Tendances UX & Web design Web analytics & Performance Marketing mobile SEO Big Data Contenu de marque
- Master's degree in Communication & Media - Brand CommunicationAudencia Sciencescom2021Comportement des consommateurs Entrepreneuriat et business plan Micro-agence : projet publicitaire Gestion de la marque Planification stratégique Développement web / Relations Presse