Freelancer profile translated to English.

Description

Freelancing since January 2018, I am at your disposal for web marketing missions.

I worked for 2.5 years at Babbel in Berlin, first as a display and direct emailing partnerships manager, then as head of paid social media campaigns. In parallel, I also participated in the writing, proofreading and content management of Babbel magazine.

Since October 2018, I have been communication and marketing manager at OHME, a SaaS solution dedicated to associations. I still work there part-time (as a freelancer) mainly on brand management, site management, and social networks. I am still in charge of monitoring performance via the management of the acquisition agency, and the implementation of lead acquisition actions.

I would be delighted to discuss your needs and what I can bring to you! See you soon!

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Nantes (up to 20km)

One Heart Communication
Communication & marketing manager
SOFTWARE PUBLISHING
October 2018 - Today (7 years and 7 months)
Paris, France
- Development of the OHME brand
- Animation of the subscriber community (sending monthly newsletters, creation of MOOCs)
- Management of the site, blog and social networks
- Development of partnerships
- Organization of webinars and workshops dedicated to associations
- Lead acquisition campaigns, management of service providers
- Reporting and performance monitoring (+400 clients)
Project management Traffic acquisition Web content creation Social networks Blog post Lead generation
Sidièse
Project manager in agency
CONSULTING AND AUDITS
June 2014 - December 2014 (6 months)
Paris, France
- Operational coordination of 360° communication projects: advice and commercial relationship, production monitoring, coordination of creative teams, budget monitoring, retroplanning, reporting, proofreading and validation of deliverables
- Participation in calls for tenders: strategic recommendations, monitoring, benchmarking, brainstorming
- Taking into account CSR: responsibility for messages and eco-design of campaigns
Project management Communication strategy CMS
Babbel
Junior Online Marketing Manager
EDUCATION AND E-LEARNING
October 2015 - December 2017 (2 years and 3 months)
Berlin, Germany
- Management of display and direct emailing partnerships
- Campaign optimization and budget management
- Management at CPM, CPC, CPL, CPA

- Management of Social Media campaigns: Facebook and Instagram
- Mainly Direct Response and Content campaigns, but also Branding campaigns
- Budget management between 10 and 50k monthly

- Writing articles (social) and producing videos: https://fr.babbel.com/fr/magazine/contributors/aline-franconnet
- Test budget management
Project management Facebook Web marketing strategy Web marketing Social networks Facebook Marketing Emailing Email marketing Display Partnerships Web writing Community management