Freelancer profile translated to English.
Back to original languageAbout Aline
Welcome to my profile 😊
My name is Aline and I have supported more than 60 brands in their acquisition strategy over the last 6 years.
Available to support you, I will help you develop your digital strategy to obtain qualified traffic, generate revenue, or even maximize Brand awareness.
What I can offer you:
▪ Audit of your advertising ecosystem
▪ Strategic recommendations
▪ Roadmap and Budget Allocation
▪ Definition of your digital objectives and the key performance indicators to follow according to your business objectives
▪ Creation, management, and optimization of your campaigns
▪ Launch of new markets (International advertising strategy)
▪ Content strategies and advertising formats adapted to your objectives
▪ Optimization of your product feed (Google Shopping / Performance Max)
▪ Improvement of your performance according to defined KPIs (CPA / ROI / Revenue / Qualified Traffic)
▪ Monitoring and analysis of your performance in dedicated reporting
▪ Determine relevant audiences in ads based on your target personas
Why work with me?
- Be sure to scale your business
- Multi-sectoral B2B and B2C vision
- An ROI-focused vision while having a sensitivity to Branding initiatives
- Versatile skills and good analytical skills
- Autonomy, curiosity, and good humor
- A Data Driven and Test&Learn approach
Are you a growing company and digital is becoming a real challenge for you?
Are you a startup looking to develop online advertising but don't know where to start?
Let's talk about your project ☕
French
Native or bilingual
Can work on-site
Paris (up to 10km)
Experience
- JuntoHead of Training Paid MediaCONSULTING AND AUDITSOctober 2022 - April 2024 (1 year and 6 months)PAID MEDIA STRATEGIES MANAGEMENTKey Account Portfolio- Definition and management of online acquisition strategy for clients (B2B/ B2C)- Strategic Acquisition Consulting with the goal of growth (account audits, strategic planning, business plan)- Management and optimization of various advertising campaigns (Google Ads, Microsoft Ads, Meta, Pinterest, Amazon...)- Management of commercial contracts (upsells)INTERNAL TRAINING- Implementation of the Employee Onboarding Process with the HR department- Creation of a 120-hour Theoretical & Practical Training Program- Continuous internal training: Training & Workshops based on roles and levels- Planning and assisting with Employee Certification (Google, Meta, Microsoft, Linkedin, Pinterest, Amazon, Criteo, ...)Objective: To upskill teams in each role 🏆ADVERTISING PARTNERSHIPS- Management of partnerships between the agency and advertising platforms- Implementation of collaborative training & workshops- Organization of client and/or prospect events (with the Brand/Marketing/Communications department)- Centralization & Distribution of Product UpdatesObjective: To centralize information and stay up-to-date on platform innovations 💯QUALITY- Advertising account audits- Processes and verification of advertising hygiene and strategy- Client Onboarding/Offboarding Processes- Monitoring of Agency - Client collaboration- Strategic A/B testing and Use Case Creation- Consulting MissionObjective: To achieve top client satisfaction 🚀INTERNAL COORDINATION / PROCESS- Coordination of cross-functional projects (Media/Creative/Data/Sales/SEO departments)- Internal Communication- Creation or Update of Templates- New Processes- New Tools & ResourcesObjective: Continuous internal improvement! 🔥
- JuntoSenior Paid Media ConsultantCONSULTING AND AUDITSJanuary 2020 - October 2022 (2 years and 9 months)- SEA / SMA / Drive to Web & Drive to Store- Retail, E-commerce, Lead Gen, B2B, B2C Performance-focused- Performance monitoring and analysis, Operational implementation- Commercial animation calendar based on seasonal events and acquisition levers- 360° strategy, budget allocation, CRO, UX, Tracking, Creative, A/B testing, CRM segments, and targeting audience recommendations- Strategic, sector, and competitive intelligence- Management of consultants and internship supervision- Internal training for teams- Project coordination for major accounts- Tenders- Audits and Troubleshooting🤝🏻 Clients: Franprix, Vapiano, Ecole Française, Zaion, April Partenaires, 5àSec Services, …
- KeyadeSEM (Search Engine Marketing) ConsultantE-COMMERCEApril 2019 - December 2019 (8 months)Levallois-Perret, FranceAccount Manager for Retail and E-commerce clients focused on PerformanceOptimization of SEA Campaigns (Text Ads, Shopping, Display, Remarketing) on Google Ads, SA360, and Microsoft Advertising (Bing Ads)Optimization of product feeds (Google Shopping)Reporting, performance monitoring, and analysis (Traffic, ROI, Revenue)Structuring dashboards on Google Data StudioStrategic Consulting (Awareness, Hagakure Structures, Audiences…)
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Education
- Digital Marketing Project ManagerOreegami Academy2019SEA - SEO / Social Ads/ Programmatique/ Tracking & Analytics/ UX
Certifications
- Microsoft Advertising Certified ProfessionalBing Ads2019
- Pinterest Advertising EssentialsPinterest