Aline B.

CRM MANAGEMENT:

> Management of omnichannel commercial animation strategy across 4 countries.

> Construction of the activation strategy for major annual events

> Performance analysis based on weekly/monthly KPIs, optimization action plan

> Customer knowledge and segmentation

> Implementation of A/B testing strategies

ROADMAP MANAGEMENT:

> Audit of Customer Journeys, processes, and technical stack. Data-driven optimization recommendations

> Identification of key projects for the year

> Functional scoping, lead, project management, delivery

> Reporting & facilitation of topics

TEAM MANAGEMENT:

> Onboarding of new hires

> Training & Mentoring

> Optimization of monitoring KPIs

> Optimization of cross-functional processes

Tools: Batch, Emarsys, Esendex, Looker, Dust

Qare is the specialist in telemedicine in France. Its solution allows French people to consult a doctor remotely during the day. Qare's mission is to facilitate access to care and enable everyone to receive quality care within a timeframe compatible with their health status.

MIGRATION OF CRM TOOL TO BRAZE:

> Integration of the data model, custom events, purchase events

> Setup of collection channels (email, push, SMS)

> Sequencing and prioritization of deployment batches in line with CRM strategy

> Interface with technical teams for setup

> Testing of the platform and developments for production launch

> Setup of the first multi-channel campaigns (automation)

> Patient base segmentation

> CRM KPI monitoring

CRM STRATEGY:

> Analysis and strategic thinking on the patient lifecycle

> Proposal for optimizing patient touchpoints to improve repeat business

> Facilitation of workshops to optimize relational communication, patient knowledge, retention, and opt-in funnel

> Drafting of a process & RACI for CRM, Product, and Technical teams for the migration of transactional communications to Braze

> Analysis & launch of the migration of transactional communications to Braze

Tools: Braze

Within a team of 5 CRM managers managing several European countries

CRM MANAGEMENT:

> Management of CRM communications for several European countries

> Construction and management of the tactical sending schedule

> Briefing of Studio teams on CRM needs

> Sending of tactical communications: Email, In-app push, Web push, SMS

> Performance analysis based on weekly/monthly KPIs

> Performance optimization based on analysis

> Implementation of testing plans per channel

PROJECT:

> Training and mentoring of new CRM team members

> Review and optimization of existing processes

> Documentation of tools, processes, and ongoing projects

> Implementation of projects in test & learn mode in collaboration with other departments

Tools: Batch, Selligent, TinyClues, Sinch, ClickView, Wrike