Freelancer profile translated to English.

Description

Looking to develop your brand image, boost your social media, and create impactful content? I can help you transform your communication into a real lever for visibility and loyalty.

I manage your social media (LinkedIn, Instagram, Facebook), create and foster your communities, develop brand guidelines and editorial calendars, and manage your email campaigns. I also produce your visual and photographic content (food, product, event shooting), your graphic design, your web design, as well as the launch and optimization of e-commerce sites.

My added value: a versatile and creative approach, combining strategy, storytelling, and aesthetics, so that each project reflects your identity and achieves your goals. I enjoy working on projects where I can create concrete and impactful materials that truly make a difference for your clients.

Languages

French
Native or bilingual
Russian
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

AliKa-Communication
Freelance in communication, digital strategy, and photography
ENTERTAINMENT AND LEISURE
February 2024 - Today (2 years and 6 months)
Paris, France
I support brands and companies in the overall management of their digital and visual communication. My work focuses on the design and implementation of coherent communication ecosystems, from content to form.

I am involved in:
– the creation and adherence to visual identities and graphic guidelines
– the design and production of commercial and strategic materials (simple websites, emailings, brochures, portfolios, packaging, presentations, etc.)
– social media management (editorial strategy, content creation, community management)
– food and event shootings

I pay particular attention to detail, visual rhythm, and overall consistency: an image should be beautiful, but above all, it should structure and enhance a positioning.
Communication Strategy Digital Communication Event Photographer Food Photographer Graphic Design & Visual Identity
4810 Traiteur
Communications Manager
ENTERTAINMENT AND LEISURE
December 2022 - February 2024 (1 year and 2 months)
Herblay-sur-Seine, France
Digital Marketing:
- Content writing and implementation of inbound marketing strategy
- Management of the natural referencing (SEO) improvement project

Digital Communication:
- Community Management, particularly on LinkedIn, Instagram, Facebook
- Development of a brand guideline and editorial calendar, publication frequency, community creation and loyalty; management of emailing and marketing automation campaigns
- Creation and implementation of communication processes and tools in collaboration with teams
- Contribution to building the brand's editorial line across various online and offline channels
- Creation and/or updating of all external and internal communication materials and various sales materials

Project Management:
- Participation in the management of e-commerce site redesigns
- Support on all CRM-related issues (ZOHO)
- Participation in cross-functional projects
SEO Community Management Event Photographer Food Photographer Marketing
Student pop
Sales Advisor
FASHION AND COSMETICS
April 2022 - March 2024 (1 year and 11 months)
Paris, France
During this experience, I carried out numerous consulting and brand representation missions for premium and fashion brands such as Sézane, Ami Paris, Barbour, Zadig&Voltaire, Lancel, and Ouest Paris.

I assisted clients in their purchasing journey by highlighting the brands' universe and positioning, while ensuring a high-quality and personalized customer experience.

This field immersion allowed me to develop a keen eye for the importance of visual consistency, merchandising, and the overall experience.
In-person and Phone Reception Inventory Management Checkout Customer Reception