Freelancer profile translated to English.
Back to original languageAbout Alina
Hi, I am a passionate graphic designer based in the beautiful city of Hamburg. For over eight years, I have been supporting companies in developing and redefining their brand design. I have also been working as a freelancer in this field for more than two years.
My work encompasses the entire creative cosmos: From conception to the final product – for both web and print. In my last position as Marketing Design Team Lead at zenloop GmbH, I also had the opportunity to build a design team. As I was part of marketing teams for years, I have developed a very good understanding over time of how to combine marketing and design know-how to get even more out of a campaign.
German
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- zenloop GmbHSenior Graphic Designer / Marketing Design Team LeadSOFTWARE PUBLISHINGApril 2019 - March 2023 (4 years)Berlin, Germany› Responsible for brand design for zenloop and CX1 CONFERENCE› Project management & coordination of the company's rebranding activities› Responsible for the development of zenloop's corporate design› Conception & redesign of the website as well as responsibility for quality assurance› Responsible for all design projects in the marketing area (print & web)› Conception & design of online materials, e.g. landing pages, social media & online ads, presentations, and pitch decks for sales› Design of print materials & creation of print data› Design of event materials & promotional items› Coordination of interdepartmental projects› Creation/development & visual implementation of the corporate design for the CX1 CONFERENCE, including all associated materials (web & print)› Technical guidance of employees in the design field› Responsible for the recruitment, onboarding & management of full-time employees & interns within the design teamI started as a Graphic Designer at zenloop GmbH in April 2019. In February 2021, I became Senior Graphic Designer, and since April 2022, Marketing Design Team Lead.
- Spryker Systems GmbHGraphic DesignerSOFTWARE PUBLISHINGAugust 2018 - March 2019 (8 months)Hamburg, Germany› Responsibility for the visual implementation of all content marketing materials (print & web)› Design of print materials including technical drawing & print data creation› Conception / design of online materials, such as landing pages, newsletters, social media ads› Further development of the corporate design› Interdepartmental work, such as trade show materials, presentation designs, etc.› Design of infographics and editing of smaller video formats
- Shopgate GmbHGraphic DesignerSOFTWARE PUBLISHINGAugust 2016 - October 2018 (2 years and 3 months)Frankfurt am Main, Germany› Contact person for all creative questions of the company› Responsibility for adherence to the corporate design standard in DACH› Participation in the rebranding of the Shopgate brand› Conceptual development and visual implementation of the company's image (web & print)› Design of responsive landing pages, microsites, newsletters, social media graphics & online ads› Design of print materials, such as image brochures, flyers, magazines, roll-ups, white papers› Graphic implementation of the trade show presence and associated materials› Development of individual pitch concepts for enterprise customers in the e-commerce sector› Creation of infographics› Conception and implementation of demo apps for sales purposes› Participation in interdepartmental projects (online, web, mobile)› Support of the content marketing team by creating blog posts on the topic of design
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Education
- Media Designer Digital & PrintStrandhütte GmbH2014IHK-Abschluss im Bereich Mediengestalter/-in Digital und Print