Freelancer profile translated to English.

Description

I support you in the development & establishment of a CRM strategy up to the conception & implementation of cross-lifecycle communication.

- Customer Relationship Management

- Marketing Automation

- E-Mail & App Marketing

- Customer Engagement

- Salesforce

- Loyalty Management

Languages

German
Native or bilingual
English
Fluent
Spanish
Conversational

Workplace preferences

Remote only

Primarily works remotely

MainovaAG
Marketing Manager Digital Sales (Freelancer)
ENERGY AND UTILITIES
August 2023 - Today (2 years and 10 months)
Churn Prevention, Winback and relocation management for electricity & natural gas customers
Operational campaign management via on- and offline channels (email, letter, inserts, online service/app)
Conception, execution and evaluation of new use cases for churn prevention and contract transfer during relocation
Campaign Management Email Marketing Campaign Development
CLARK
Senior CRM Manager (Freelancer)
BANKING AND INSURANCE
January 2025 - April 2025 (4 months)
Documentation and evaluation of current automations in Salesforce Marketing Cloud (SFMC)
Performance tracking and revision of existing automations
Conception and technical implementation of new automations in SFMC
Salesforce Marketing Cloud Marketing Automation CRM Email Marketing
Barclays Bank Irleand PLC Hamburg Branch
Engagement & Lifecycle Manager
BANKING AND INSURANCE
January 2022 - September 2022 (9 months)
Hamburg, Germany
- Responsibility for automated lifecycle communication for financing on Amazon.de
- Development & implementation of campaigns for existing customer activation and retention in cooperation with Amazon.de
- Conception, implementation & performance tracking of use cases for automated cross- and upselling campaigns as well as derivation of measures for performance improvement
- Further development & design of the customer journey in cooperation with agencies
CRM E-Mail Marketing Salesforce Marketing Cloud Customer Journey Marketing Automation Newsletter Campaign Development Campaign Management Agency Management Copywriting

Check out Alina's experience

Be the first to recommend Alina

Help this freelancer shine by sharing your experience working together.

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

Baptiste Duhen

Fullstack developer

4.6

(4)

Amed Hamou

Senior Lead Developer

(2)

Audrey Champion

Web developer

4.3

(3)

Signup to reveal

Master of Science "Customer Relationship Management"
Technische Universität Chemnitz
2018
Schwerpunkte Marketing & Wirtschaftsinformatik
Bachelor of Arts "Business Administration"
Hochschule Emden/Leer
2015
Schwerpunkte Marketing & Management

Alina Lohmann

CRM | E-Mail Marketing | Automation

About Alina

Experience

Recommendations

These freelancer profiles also match your criteria

Education

Skill set (16)

Categories