Freelancer profile translated to English.
Back to original languageAbout Alina
I support companies in making their customer communication more relevant, retaining customers long-term, and specifically leveraging CRM potential.
As a freelance CRM specialist, I accompany projects from strategic conception to operational implementation. I develop and optimize customer journeys, automated communication flows, and data-driven CRM measures along the entire customer lifecycle.
My focus areas:
🔄 Customer Journey Management
📧 E-mail Marketing & Lifecycle Communication
⚙️ Marketing Automation
📊 Customer Loyalty, Churn Prevention & Win-back
☁️ Salesforce Marketing Cloud
Industry experience:
⚡ Energy
📱 Telecommunications
🏦 Banking
🛡️ Insurance
This is how data and strategy are transformed into relevant customer experiences that strengthen customer relationships and measurably contribute to business success.
German
Native or bilingual
English
Fluent
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- CLARKSenior CRM Manager (Freelancer)BANKING AND INSURANCENovember 2025 - March 2026 (4 months)Berlin, Germany
- Performance tracking and revision of existing automations
- Conception and implementation of new e-mail marketing measures for the targeted marketing of high-margin insurance products
- MainovaAGMarketing Manager Digital Sales (Freelancer)ENERGY AND UTILITIESAugust 2023 - December 2025 (2 years and 4 months)Frankfurt am Main, Germany
- Analysis and optimization of churn-critical customer journeys in the private customer segment (electricity & natural gas) with a focus on customer loyalty, cancellations, moves, and supplier changes.
- Development and implementation of data-based measures for churn reduction, as well as identification of churn drivers and optimization potential along the customer journey.
- Conception and continuous optimization of cross-channel retention and win-back measures (e-mail, inbound and outbound telephony) including KPI monitoring and success measurement.
- CLARKSenior CRM Manager (Freelancer)BANKING AND INSURANCEJanuary 2025 - April 2025 (4 months)
- Development and implementation of CRM strategies Documentation and evaluation of current automations in Salesforce Marketing Cloud (SFMC) across e-mail, SMS, and push notification channels
- Performance tracking and revision of existing automations
- Conception and technical implementation of new automations in SFMC, e.g., onboarding journey, needs assessment journey, etc.
- Operational campaign management in SFMC
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Education
- Master of Science "Customer Relationship Management"Technische Universität Chemnitz2018Schwerpunkte Marketing & Wirtschaftsinformatik
- Bachelor of Arts "Business Administration"Hochschule Emden/Leer2015Schwerpunkte Marketing & Management