About Alina
German
Native or bilingual
English
Conversational
Experience
- elektromaMarketing ManagerARTS AND CRAFTSSeptember 2024 - August 2025 (11 months)Hamelin, GermanyI was responsible for all external and internal communication measures. This included the creation of flyers, business cards, banners, and content for social media. Furthermore, I wrote texts and managed coordinated advertising measures to ensure that all content was implemented consistently, targeted to the audience, and effectively.
- 8k-DesignPart-time Employee Advertising AgencyDecember 2022 - July 2024 (1 year and 7 months)Hamelin, GermanyI actively supported client consultation and the conceptualization of measures, working closely with the team to develop tailor-made solutions. Additionally, I was involved in social media management, overseeing the entire process – from idea generation through conceptual implementation and content creation to image editing, optimization, and final publication on the respective channels. Throughout this, I always ensured that the content was targeted to the audience, consistent with brand identity, and visually appealing.Furthermore, I gained experience in analyzing the performance of posts to continuously improve content and increase reach and engagement with the target audience.
- Ostfalia Hochschule für angewandte WissenschaftenStudent Media CommunicationSeptember 2020 - August 2024 (3 years and 11 months)Salzgitter, GermanyI successfully completed my studies with a Bachelor of Arts. During my studies, I gained extensive practical experience in journalistic activities, including the creation of journalistic texts, podcasts, and audiovisual media. I learned to prepare content in a target-audience-oriented manner and to convey complex information in an engaging way.In addition, I acquired in-depth knowledge of media psychology, particularly in effectively reaching and captivating the target audience. I use these skills to make content not only informative but also emotionally appealing, whether for journalistic contributions, marketing campaigns, or digital media products.
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Education
- Bachelor of ArtsOstfalia University of Applied Sciences2024Im Studiengang Medienkommunikation an der Ostfalia Hochschule habe ich ein breites Spektrum an theoretischen und praktischen Kenntnissen im Bereich Medien, Kommunikation und Marketing erworben. Der Studiengang vermittelt sowohl journalistische als auch strategische Fähigkeiten, um Inhalte zielgruppengerecht zu gestalten und Medien professionell einzusetzen. Kerninhalte des Studiums: Journalistische Praxis: Erstellung von journalistischen Texten, Podcasts und audiovisuellen Medien; Recherche, Redaktion und Content-Aufbereitung. Medienpsychologie: Analyse von Zielgruppen, Wirkung von Medien auf Wahrnehmung und Verhalten, Strategien zur Ansprache unterschiedlicher Zielgruppen. Kommunikation & Marketing: Planung und Umsetzung von Kommunikations- und Werbemaßnahmen, Social-Media-Management, Corporate Communication. Digitale Medien & Design: Gestaltung von digitalen Inhalten, Grafik- und Mediendesign, Storytelling für verschiedene Medienplattformen. Projektarbeit: Umsetzung von praxisnahen Projekten, von der Ideenfindung über Produktion bis zur Veröffentlichung, inklusive Evaluation der Wirkung. Ergebnis: Das Studium befähigt, Medieninhalte professionell, zielgerichtet und kreativ zu erstellen, Kommunikationsstrategien zu entwickeln und Projekte in den Bereichen Journalismus, Marketing und digitale Medien erfolgreich umzusetzen.