About Alina
Russian
Native or bilingual
French
Native or bilingual
English
Fluent
Spanish
Basic
Experience
- AlinaHeckProfessional & Personal CoachHEALTH AND WELLNESSMarch 2022 - Today (4 years and 3 months)👉 I guide freelancers towards professional retraining and the development of their business.🧠 This approach aims to work on "mindset", dispelling psychological barriers and obstacles to project success, without torturing the mind for months.
- Hôtel 1K Paris (Machefert Group)Events & Sales ManagerHOSPITALITYOctober 2016 - September 2021 (4 years and 11 months)Paris, France👉 I co-built the events department from scratch.💰 I boosted the revenue of the Hotel 1K Paris from €5K to €100K, maintaining a floor of €60K at the lowest.🔝 Proud to have mentored 4 interns, who are now in comfortable positions internationally.🏆 Management of 10 people: sales assistants, ops coordinators, head waiters, and hostesses.🏆 Management of complex and high-revenue events (International Bartender Competition, video game launch, LVMH product launch)🏆 Key Account Management: Kering, L'Oréal, Chanel, Boucheron, LVMH, Sanofi, Safran, GSK, J&J, Nike, Danone, Engie, Vinci, Hive, KMPG, Coca, France Télévisions; and agencies: American Express, Best Western, Egg Events, MCI France, Idéal M&E, Privateaser, Kactus.📌 Handling of each request from initial contact to completion.📌 Logistical coordination between accommodation, kitchen, restaurant, bars, external service providers, and operational supervision in line with the job description.📌 Development of procedures: commercial (invoice template, sales proposal, brochure, etc.) and operational (service sequence, check-list, etc.).📌 Steering of the events activity's revenue to achieve set objectives.📌 Participation in the establishment's annual growth strategy.📌 Business optimization through commercial analysis: conversion rates, buying behavior, sales strategy, competitive intelligence, etc.📌 Improvement of service quality by identifying and implementing complementary services.📌 Establishing partnerships with event agencies and booking platforms, aiming to develop the client portfolio.📌 Recruitment and training of staff.📌 Implementation of an action plan related to the Covid-19 crisis.
- Hot Stone Club UbudProduct Marketing ManagerHOSPITALITYAugust 2022 - July 2023 (11 months)Major Achievements:🏆Growth in Wellness Program Revenue: from $1.6K in October 2022 to $12K in June 2023 (increase rate ≈ 650%).🏆Strengthening Online Reputation (Google & OTAs): reviews increased from 35 to 135, including 90 excellent customer reviews.🏆Effective Cost Optimization: reduced costs by 60-70% for wellness programs through strategic recruitment, cost management, and optimization of booking and cancellation policies.Accomplished Missions:📌 Design and development of wellness programs: market analysis, lifecycle management, positioning and pricing strategy, internal coordination, performance analysis, search for qualified specialists, training, and support.📌 Organization of events (B2B, B2C): sales strategy implementation, client negotiations, payment tracking, close collaboration with the operational team to deliver quality experiences.📌 Lead generation and marketing campaigns: creation and launch of impactful campaigns, increasing visibility and audience engagement, leading to successful sales of wellness programs and events.📌 Financial management and optimization: proactive revenue planning, cost reduction through smart strategies, and implementation of operational standards for maximum efficiency.📌 Partnership strategies: establishment of B2B collaborations with tourism players and booking platforms, strengthening market presence and driving revenue growth.📌 Digital and social media policy: design and implementation of a coherent digital strategy, enhancing company visibility and driving sales.This experience illustrates my driving role in growth and strategy architect, combining management expertise with an innovative marketing vision.
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Education
- Master 2 Tourism & Event ManagementEPH - School of Communication, Tourism, and Events2017
- Bachelor's Degree in International Hospitality Tourism ManagementUniversity of Versailles Saint-Quentin-en-Yvelines2015