About Alim
French
Native or bilingual
English
Fluent
Experience
- WorklifeHead of GrowthHUMAN RESOURCESOctober 2021 - January 2022 (3 months)➢ Creation of the Acquisition dashboard➢ Optimization of prospect enrichment automations➢ Optimization of cold emailing strategies
- happytalGrowth Marketing ManagerMEDICALJanuary 2021 - October 2021 (9 months)Paris, France➢ Implementation of Hubspot Marketing➢ Optimization of cold emailing: copywriting, segmentation, deliverability => Avg. open rate 45% / Avg. response rate 25%➢ Salesforce project management to reorganize the data model➢ Management of Ads (Linkedin, Google, Facebook)
- HappydemicsGrowth MarketerSOFTWARE PUBLISHINGJanuary 2019 - March 2021 (2 years and 2 months)7 Espl. Henri de France, 75015 Paris, France➢ Implementation of Hubspot and Salesforce➢ Implementation of the Inbound strategy: personas, content, scoring, workflow➢ Launch of Outbound: scraping, cleaning, tool setup, copywriting, personalization, follow-up, analysis, and team training➢ Management of Adwords and Linkedin campaigns➢ Definition of AAARRR funnel KPIs and actions to improve them➢ Creation of the Product Tour to improve user activation
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Education
- Master Marketing and Data Anlytics, Data analytics for marketingNEOMA Business School2018Master Marketing and Data Anlytics, Data analytics for marketing
- Master 2 (M2), Networking of computer systems and telecommunicationsESME Sudria2015Master 2 (M2), Mise en réseau de systèmes informatiques et télécommunications
Certifications
- 2-Day Growth Hacking Crash CourseGrowth Tribe2019