Freelancer profile translated to English.
Back to original languageAbout Aliénor
Food, restaurant, and tourism communication expert (and much more!), I support brands, venues, and culinary projects in building their image, creating content, and deploying consistent and effective communication strategies.
From editorial strategy to on-the-ground activation (events, partnerships, customer experiences), I enhance know-how, territories, and experiences with a creative, structured, and results-oriented approach.
Accustomed to working with demanding clients, I combine brand vision, storytelling skills, and operational execution, both in France and internationally.
French
Native or bilingual
English
Native or bilingual
Spanish
Fluent
Can work on-site
Aix-en-Provence (up to 30km)
Experience
- FreelanceCommunication and Event Projects ManagerRESTAURANTS AND FOOD SERVICEApril 2022 - Today (4 years and 4 months)Aix-en-Provence, FranceDefinition and deployment of global communication strategies for brands and organizations with specific challenges.Brand platform construction: messages, tone, storytelling, visual consistency.Pilot of multi-channel content (social media, web, newsletters, marketing materials);Design and coordination of visual campaigns: photo shoots, videos, lifestyle content.Management of partnerships and events (concept, logistics, brand activation).Use of AI tools to accelerate content production, analyze performance, and optimize editorial schedules.Monitoring indicators: engagement, visibility, action performance.
- Plan de CampagneCommunication & Web ManagerRETAIL (SMALL BUSINESS)November 2018 - January 2022 (3 years and 2 months)Cabriès, FranceShopping complex with over 500 brands and 3 shopping malls.Fourth most visited commercial area in France with 24 million visitors and the largest commercial area in Europe with 350,000m2.Institutional and digital communication, web project management:- Project management for the new website plandecampagne.com on WordPress CMS.- Distribution of native ads on sites like Le Bon Coin / Allo ciné- Gmail ads, Youtube ads, Google Adwords (Display & search) campaigns- Remarketing campaigns- Google Shopping campaigns- Implementation of a social media and sponsorship strategy- Natural referencing optimization.- Influencer campaigns with partnerships with bloggers, Instagrammers, and YouTubers.- Radio campaigns
- KaporalSocial Media Project ManagerRETAIL (SMALL BUSINESS)April 2018 - July 2018 (3 months)Marseille, France- Development of a new social media strategy- Definition of the editorial calendar and content promotion- Orchestration of photo shoots for social networks- Brainstorming specific operations- Community management for Instagram (12,300 followers), Facebook (373,000 fans), Twitter (3,220 followers), and Linkedin (2,140 followers)- Management of the Ads budget- Monitoring the brand's e-reputation (Hootsuite)- Photo and video coverage of major brand events- Management of influencer partnerships and product placements
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Education
- Web/Multimedia Management and WebmasterFormaltic2018- Création et gestion de sites internet sous Wordpress - Montage vidéo sous Adobe Première - Référencement naturel et payant (SEO - SEA - SMO)
- Digital Designer BachelorIcan2012- Conception du site web du Parc Zoologique de Paris dans le cadre d'un concours. - Création de logos et de publicités digitales sous flash. - E-CRM. - Création de contenus graphiques (Photoshop - Illustrator) - Développement web (Dreamweaver, PHP, CSS, Javascript et Flash)