Freelancer profile translated to English.
Back to original languageAbout Aliénor
Hello, I'm Aliénor! 🌷
With a background in marketing and experience in SaaS startups, agencies, and international settings, I've tackled concrete challenges: acquisition campaigns, CRM, content, and performance.
I specialize in operational and results-oriented missions:
- Setting up and optimizing Ads campaigns (Google, Meta)
- Creating and managing CRM strategies (emailing, automation)
- Optimizing conversion paths (landing pages, funnels)
- Data-driven performance analysis and recommendations
My goal: generate measurable growth and improve your marketing performance.
Shall we discuss it together?
French
Native or bilingual
English
Fluent
German
Conversational
Remote only
Primarily works remotely
Experience
- CultureliveMarketing & AcquisitionSOFTWARE PUBLISHINGMarch 2025 - Today (1 year and 5 months)Paris, France
- Defined product communication: created client demo PPTs, post-training documentation, feature launch emails, onboarding funnels, etc.
- Coordinated with Sales/CSM teams to understand needs and adjust sales materials.
- Designed user journeys and UX/UI mockups to optimize adoption/understanding.
- Structured and modernized the Product process + automations via AI (Claude).
- Managed product launches: documented and produced over 400 topics in 13 months.
- ECHO CommunicationMarketing & Communication Project ManagerFASHION AND COSMETICSMarch 2024 - June 2024 (3 months)Sydney, Australia
- Conceptualized and executed 360° campaigns for beauty-luxury clients (LANEIGE, INNISFREE, Sulwhasoo) - LANEIGE Bouncy & Firm Event: +700 participants, +36% social engagement growth, +265% sales increase.
- Created brand-aligned content adapted to local specificities.
- Club Med PacificSALES & TRADE MARKETINGTRAVEL AND TOURISMJuly 2023 - November 2023 (4 months)Sydney, Australia
- Deployed B2B and trade marketing campaigns operationally in APAC markets.
- Coordinated commercial activations and monitored performance with local travel agencies and independent agents.
- Redesigned 30+ sales and POS materials adapted to local specificities (flyers, powerpoint presentations, posters, social media content, e-mailing, ...).
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Education
- University Exchange Year, MarketingLuiss Guido Carli University2023Année d'échange universitaire en Master 2 Cours en anglais Matières suivies : Marketing Strategy, Services Marketing, Digital Marketing Transformation & Customer Experience, Artificial Intelligence in Marketing, Integrated Marketing Communication, Internet and Networks Economics, Gender Politics
- Digital Marketing and Technology Management - Grande Ecole ProgramEcole de Management Strasbourg2022Programme Grande Ecole Spécialisation : Digital Marketing et Management des Technologies Matières suivies : Digital Marketing, Nudge Marketing, Politique Produit et Marque, Intercultural Management and Leadership, Supply Chain Management, Finance
Certifications
- Foundations of User Experience (UX) DesignGoogle Certification
- Fundamentals of Digital MarketingGoogle Certification2022