Freelancer profile translated to English.

Description

Welcome to my profile! I help companies structure and execute their digital acquisition strategy to transform their marketing into a profitable and measurable growth lever.

💪 My Approach

With 8 years of experience in scale-ups (B2C, fintech/insurtech), I combine strategic vision with sharp operational execution.

I intervene at the product launch stage, for the structuring of a startup's marketing, or for the redesign of an acquisition mix that has become too costly.

I am also comfortable with no-code / data / product marketing environments, to connect channels and automate steering.

🎯 What I do concretely

Comprehensive marketing audit (positioning, offerings, funnel, CRM, SEO, content, campaigns, channels, tools)
Audit and structuring of multi-channel acquisition strategy (SEA, Meta Ads, SEO, Affiliate, Comparison sites, CRM)
Creation of a media plan and implementation of tracking / dashboarding, OKRs, and a tailor-made action plan
Conversion funnel optimization with product and data teams
Financial modeling of ROI and acquisition costs
Go-to-market and launch of new offerings / products
Fractional marketing support for startup executives

🚀 What sets me apart

A dual business & product culture: I work hand-in-hand with product, tech, and data teams to maximize marketing effectiveness.
Multi-market experience (France, Spain, Germany) with an ROI-driven approach and budgets managed in the XX M€ range.
A strong focus on speed of execution and iteration to gather the most data and make decisions accordingly.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Virgil
Head of Marketing
REAL ESTATE
January 2024 - September 2025 (1 year and 8 months)
Paris, France
Member of the executive committee, responsible for the marketing function: structuring, cross-channel marketing strategy, lead acquisition steering, and conversion funnel optimization
Coordination and management of data, marketing agencies, and responsible for the go-to-market of new product tests
Lead Generation Team Leadership Product Marketing Conversion Funnel Go-to-Market (GTM) Strategy
Luko
Growth Marketing Manager
BANKING AND INSURANCE
April 2020 - December 2023 (3 years and 8 months)
Paris, France
Responsible for paid acquisition channels representing over 30% of Luko's revenue, including SEA, social media, price comparison sites, and affiliate networks in France, Spain, and Germany: strategy building, financial modeling, and product roadmap contribution
Steering and achievement of commercial objectives for paid channels under my responsibility, resulting in MRR growth of over 10x in 36 months, while reducing acquisition costs
Management of cross-functional projects involving product, data, and tech teams to optimize channel performance, improve the conversion funnel, tracking, and partner experience
Coordination and management of marketing agencies, Google AM, affiliate networks, and freelancers
Growth Strategy Conversion Funnel Pricing Data Analysis Paid Media
Cognizant
Insurance Business Consultant
BANKING AND INSURANCE
January 2018 - August 2019 (1 year and 7 months)
Paris, France
Responsible for the implementation of the Insurance Distribution Directive (IDD) for insurance groups.
Management Consulting KPIs and Metric Definition and Monitoring Business Strategy