Freelancer profile translated to English.

Description

Your brand has a story. I bring it to life.

Proactive, committed, and responsive, I combine strategic thinking and technical mastery to create a tailor-made visual identity. **Branding**, **event management**, and **signage**: I deploy your brand across your media, your networks, your events, and even into your physical space.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Freelance
Creative & Brand Designer
January 2024 - Today (2 years and 6 months)
Paris, France
Visual Identity & 360° Communication
Creation of graphic guidelines and logos
Print and web adaptation for SMEs (restaurants, hotels, wellness, consumer goods, ...)
Communication Strategy
Audit and analysis of the existing situation (competition, brand image)
Definition of positioning and brand territory (visual universe, tone, values)
Communication plan (objectives, targets, editorial calendar, editorial line)
Storytelling, writing of messages and slogans
Strategic recommendations (communication consulting)
Event Management from A to Z
Social media communication (content creation - visuals and videos)
Event signage & printed materials (wrapping, POS displays, maps, programs, ...)
Merchandising
Coordination with service providers (printers, manufacturers, installers)
Day-of logistics
Post-event review and reporting
Logo Design Content Creation Communication Strategy Advertising Graphic Design
Artkas
Graphic Designer - Project Manager
DIGITAL AND IT
January 2019 - January 2024 (5 years)
Paris, France
360° Visual Communication
Creation of global visual identities: logos and graphic guidelines for corporate and institutional structures
Adaptation of multi-channel media: publishing (catalogs, corporate books), digital (websites, videos), internal communication (presentations, brochures, ...)

Signage
Design and adaptation of global signage guidelines for complex sites (public buildings, industries, tertiary sector) and management of visitor flows (wayfinding, orientation)
Integration of graphics into architecture (wall coverings, floor graphics, patterns molded into concrete) using photomontage and 3D views
Technical and operational management: site surveys, layout plans, cost estimates, execution files
Production of manufacturing files (totems, signs, panels) and management of coordination and on-site installation
Project Management Graphic Design Signage Revit DTP
Freelance
Signage Designer and Project Coordinator
ARCHITECTURE AND URBAN PLANNING
January 2024 - Today (2 years and 6 months)
Paris, France
Signage & Wayfinding (in collaboration with the design team)
Graphic Design
Creation of orientation systems for Public Access Buildings (signs, panels, totems, directories, maps, wayfinding and location indicators)
Urban and architectural integration of the project (work on plans, elevations, 3D (BIM), photomontage)
Technical and Operational Coordination
Choice of materials
Management of user flows and paths
Accessibility (PMR standards) and regulatory compliance (ERP standards)
Programming and cost estimation
Signage Graphic Design Space Planning Wayfinding Sketchup