Freelancer profile translated to English.
Back to original languageAbout Alicia
Are you looking for an expert to structure, manage, and sustainably grow your business on Amazon?
I am Alicia, a Retail Media & Amazon Ads consultant, specializing in the operational and strategic support of brands across the entire Amazon ecosystem (Seller & Vendor).
I have been working in the Retail Media and e-commerce world for several years, particularly in a specialized marketplace agency, where I have supported major brands in France and internationally.
I work inFrench, English, and Chinese (Mandarin / Cantonese).I also support projects related toChinese marketplaces.
What I do concretely for you
Free Audit of Existing Amazon Ads Campaigns (30min Call with you)
👉Amazon Strategy & Management (Vendor / Seller)
- Category analysis, competitive benchmarking, market opportunities
- Catalog structuring and growth lever prioritization
- Support for product launches
👉Amazon Advertising & DSPOptimization of PPC, DSP, SP, SBV/SB, SD campaigns)
- Activation and optimization of Amazon Ads campaigns (SP, SB, SD)
- Budget management and maximizing ROAS and reducing ACOS. Managing TACoS
- Weekly, monthly, and QBR reporting
- DSP activation and advanced analysis via Amazon Marketing Cloud (AMC)
👉Amazon SEO & Content
- SEO optimization of product pages (keywords, titles, bullets, A+)
- Creation and optimization of A+ content and Brand Stores
👉Analysis & Data
- In-depth analysis of Ads, content, and catalog performance
- Report delivery
- Data-driven decision-making assistance
Results & Experience
- Management of complex, multi-country Seller & Vendor accounts
- Support for internationally renowned brands
My way of working
✔ Structured, results-oriented approach
✔ Strong execution and prioritization skills
✔ Global business vision (Ads, SEO, Content, Data) + reporting
French
Native or bilingual
English
Fluent
Chinese
Native or bilingual
Japanese
Basic
Remote only
Primarily works remotely
Experience
- RETAIL 4 BRANDSRetail Consultant | Amazon Ads & DSP, Retail Strategy & Content ActivationE-COMMERCEApril 2024 - Today (2 years and 4 months)Retail Media Consultant specializing in Amazon, with advanced expertise in Vendor & Seller accounts, Amazon Ads & DSP campaign management, SEO optimization of product pages, brand content creation (A+, Store), and category analysis across multiple markets.Amazon Vendor & Seller Management (EU)
- Management of Amazon Vendor and Seller accounts in several European countries
- Daily account management: stock monitoring, Buy Box, offer quality, case management, catalog compliance
Retail Media – Amazon Ads & DSP- Activation, launch, and optimization of Amazon Ads campaigns (Sponsored Products, Sponsored Brands, Sponsored Display) and Amazon DSP
- Audits and restructuring of advertising accounts
- Management and monitoring of media budgets with ROAS, ACOS, and TACoS objectives
- Implementation of full-funnel strategies (upper, mid, and lower funnel)
Market & Category Analysis- Conducting Amazon category analyses: competition, pricing, business opportunities
- Multi-country e-retail audits for strategic accounts
- Identification of growth levers: keywords, new categories, product innovations
Product Launch & Activation- Support for Amazon product launches: media strategy, content, lever prioritization
- Coordination of Ads, content, and pricing to maximize visibility and sales from launch
Amazon & Brand Content- SEO creation and optimization of Amazon product pages
- Deployment of brand content: A+ Content and Brand Store
- Writing and optimization of Retail Ready product descriptions
Performance & Data Management- Detailed analysis of performance by campaign and lever
- Reporting production: Weekly reports, Monthly updates (Black Friday), Quarterly Business Reviews (QBR)
- Use of Amazon Marketing Cloud (AMC) for audience analysis and upper-funnel impact measurement
- Creation of Metabase dashboards
- Mon-marché.fr ProsolSocial Media ManagerAugust 2022 - May 2023 (9 months)Métropole du Grand Paris, FranceSocial Media Manager specializing in content strategy, performance, and social commerceApproach focused on visibility, engagement, and conversionContribution to the social media strategy of a food e-commerce playerCreation and distribution of content focused on products, seasonality, and commercial highlightsCoordination between social content, e-commerce pages, and business objectivesParticipation in improving offer visibility and community engagementSocial Media Strategy
- Definition of social media strategies aligned with business objectives
- Platform selection based on target audiences
- Building structured editorial calendars (branding, product, education, conversion)
- Defining brand tone, storytelling, and message consistency
Content Creation & OptimizationContent Creation:- Static visuals and carousels
- Stories and short video formats
- Creation and visual editing using Photoshop, Adobe Premiere Pro
- Format optimization to maximize reach and engagement
Community Management- Community animation and management
- Moderation of comments and private messages
- Brand image management and audience relations
- Competitive monitoring and trend analysis
- Highlighting products through conversion-oriented content
- Coordination between social media content and e-commerce pages
Analysis & Management / Organic and Paid Content- KPI tracking: reach, engagement, community growth
- Asset setup on Meta Business
- Data-driven optimization recommendations
- Clear and actionable reporting
Influencer Marketing- Participation in managing influencer campaigns in line with brand objectives
- Identification and selection of content creators / influencers aligned with my market's universe
- Coordination with influencers for content creation (products, uses, recipes, highlights)
- FORTUSCOMMUNITY MANAGER/CONTENT CREATIONJune 2021 - January 2023 (1 year and 7 months)At Fortus, an SME specializing in home equipment distributed through retail and e-commerce channels, I held the position of Community Manager / E-commerce Graphic Designer with direct responsibility for social media strategy, content creation, and performance monitoring.This experience allowed me to work on concrete challenges of brand visibility, community engagement, and omnichannel consistency in a business-oriented environment.Social Media Strategy
- Definition and deployment of the social media strategy for the KitchenCook brand
- Management of the brand's presence on Instagram, Facebook, YouTube, and TikTok
- Alignment of content strategy with marketing and sales objectives
- Structuring of communications by theme (product, brand, inspiration, usage)
Content Creation- Creation of visual and editorial content for social networks
- Production of content for the website (visuals, communication materials)
- Adaptation of formats according to platforms and uses
- Use of graphic and visual creation tools to ensure brand consistency
Community Management- Animation and management of communities on different platforms
- Moderation of comments and interactions with audiences
- Contribution to improving engagement and community relations
Performance Monitoring & Reporting- Monitoring the performance of social media actions
- Analysis of KPIs (engagement, reach, community growth)
- Regular reporting to measure strategy effectiveness
- Optimization recommendations based on results analysis
Emailing & Communication- Creation and sending of newsletters via Mailchimp
- Contribution to CRM communication strategy
- Coordination between social media content and email communication
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Education
- Amazon Ads: Retail, Campaign Optimization, Sponsored Ads, Google Ads DSP on the Search NetworkAmazon Ads : Retail, Campaign Optimization, Sponsored Ads, DSP Google Ads sur le Réseau de recherche
- M19 PPC management for Amazon growthM19 PPC management for Amazon growth
Certifications
- Amazon Sponsored Ads CertificationAmazon2024
- Amazon DSP Campaigns CertificationAmazon2024