Alicia Ruiz

Led the evolution of the ATS and HCM platforms in a small product team, designing complex flows for different user profiles and improving product scalability, consistency, and quality:

- Redesigned critical modules and designed new functionalities, improving product adoption and reducing friction in daily use flows.

- Optimized and scaled the Design System, leading its migration from Sketch Cloud to Figma, creating reusable patterns that reduced development time by up to 90%, while also enhancing visual quality and overall product consistency.

- Reduced the learning curve by 70-85% through the definition of clear patterns, templates, and structural UX improvements. Co-led the complete rebranding of the application, redefining the visual language, interface standards, and overall product consistency.

- Contributed to scaling the design team and improving multidisciplinary collaboration processes.

Designed and optimized tools for Inditex Logistics' Warehouse Management System (WMS), improving operational efficiency and exploring functionalities for process automation:

- Participated in the entire design process, from requirements gathering and scope definition to contextual research and high-fidelity prototyping in Axure, collaborating closely with the front-end development team.

- Conducted warehouse visits to analyze real workflows, identify friction points, and validate the impact of design proposals in the operational environment.

Specialized in user experience design, interaction, and visual design within the Experience Design team. Worked on digital projects for companies such as BBVA, Orange, IVI, and Cofares, designing primarily responsive solutions and participating in the definition of flows, information architecture, and interfaces. Conducted internal training sessions and provided mentoring and follow-up for junior profiles, establishing myself as an expert in UX/UI within the team.