Freelancer profile translated to English.
Back to original languageAbout Alicia
Freelance Graphic Designer & Art Director
Graduated with a master's degree in marketing, I chose to go freelance to combine creativity, strategy, and freedom. Today, I put my expertise at the service of companies and organizations that want to stand out through thoughtful and impactful design, whether for a visual identity, a website, or a complete campaign.
My background has allowed me to work on various projects:
- Creation of visual identities (Medimaps, Pet Positive)
- Print and digital design (Smart Partners, Medimaps)
- Visual communication strategy (Smart Partners)
What motivates me? Bringing ideas to life by making them concrete, aesthetic, and effective. I believe that design must serve a purpose, whether it's reinforcing a brand image, capturing attention and evoking emotion, or simplifying the user experience.
Open to collaborations (one-off or long-term), I listen to your needs to offer you tailor-made solutions aligned with your ambitions.
See you soon 👋🏼
French
Native or bilingual
English
Fluent
Spanish
Basic
Remote only
Primarily works remotely
Experience
- Rouquette StudioIndependent Graphic DesignerSeptember 2022 - Today (3 years and 10 months)Toulouse, FranceAs an art director, I don't just create visuals: I think, structure, and give meaning to each project so that it perfectly reflects your identity, your values, and your ambitions. My approach combines creativity, strategy, and rigor for results that leave a lasting impression and serve your objectives.My expertise:- Art Direction: Definition of the overall visual identity (logos, brand guidelines, visual universe) with in-depth reflection on brand image.- Print Design: Creation of coherent and impactful materials (brochures, posters, flyers, etc.)- Digital Design: Websites, social media, newsletters, illustrations, etc.Each project is analyzed, scoped, and designed to precisely meet your challenges. Whether for an identity redesign, a campaign, or a one-off project, I ensure that the result conveys the desired emotion and message, while remaining aligned with your objectives.
- Sotel GroupeMarketing and Communication AssistantSeptember 2020 - September 2022 (2 years)31240 L'Union, FranceDuring my master's degree, I completed two years of work-study within the Sotel group. Alongside my mentor, there were two of us in the marketing and communication department, but I had the opportunity to have a trainee under my responsibility for two months.My daily work consisted of various tasks such as:• Community management• Project management• Strategic development• Visual and graphic creation• Internal communication• Event organizationThese two years at Sotel Groupe allowed me to perfect my existing soft skills and to develop and discover new ones. Adaptability, rigor, critical thinking, prioritization, listening, and proactivity are skills that have been added to my background.
- Institut Catholique de Toulouse (entreprise)Web Communication OfficerDecember 2019 - July 2020 (7 months)Toulouse, FranceMy third year of study was a work-study program. So I spent the last year of my Bachelor's degree as a Web Communication Officer at the Catholic Institute of Toulouse.For one year, I was responsible for several tasks, such as:• Community management• Visual and graphic creation• Event organization• Internal communicationThis year again, I expanded my list of soft skills by adding creativity, responsiveness, and a sense of responsibility.
Recommendations
FU
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Education
- Master in B2C Marketing - TBSToulouse Business School (TBS)2022Obtention du master de TBS et d'un double diplôme en Marketing B2C. Suivis de différents cours : Marketing B2C et B2B - Experential marketing - Marketing digital - Project management.
- Bachelor in Management - TBSToulouse Business School (TBS)2020Diplôme de bachelor sur 3 années d'études. Suivi de différents cours comme le marketing, la négociation, la communication 360°, la comptabilité, etc.