Freelancer profile translated to English.
Back to original languageAbout Alicia
Graphic Design & Marketing with a focus on brand presence, communication & user impact
Hi, I'm Alicia!
I've been working in design and marketing for over 10 years, combining creative execution with strategic thinking.
After my training as a media designer for digital and print, I studied Marketing Management and expanded my knowledge with a Master's degree in Business Psychology with a focus on digital consumer behavior.
This combination allows me not only to develop visually appealing solutions but also to shape communication that reaches people and builds trust.
I primarily support small and medium-sized companies in making their external appearance clear, professional, and authentic – from individual design projects to long-term support.
I work in a structured, reliable, and collaborative manner. It's important to me not just to deliver "beautiful" results, but solutions that truly fit the company and work long-term. These include:
- Graphic Design (Print & Digital)
- Branding & Brand Presence
- Website Design & Structure
- Social Media Graphics & Content
- Marketing Materials
- Newsletter & Communication Concepts
- Revision of existing designs
German
Native or bilingual
English
Conversational
Italian
Basic
Remote only
Primarily works remotely
Experience
- SelbstständigGraphic DesignerJune 2021 - Today (5 years and 2 months)Responsibility for social media channels, logo and graphic design, event-related design of print products and digital advertisements
- BIBUS GmbHSocial Selling & Marketing ManagerMECHANICAL ENGINEERINGFebruary 2022 - Today (4 years and 6 months)Neu-Ulm, GermanyResponsibility for social media channels and content production, focus on LinkedIn, sales support, planning, execution, and editing of videos, trade fair support, graphic design, and image editing
- KM foliographics GmbH & Co. KGMarketing ManagerOctober 2018 - January 2022 (3 years and 3 months)Dornstadt, GermanySales support, building and maintaining social networks, contribution preparation, creation of presentations and print media, image editing & video editing, internal marketing
Reviews
Recommendations
UK
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Education
- Master of ScienceHfWU Nürtingen-Geislingen2025Wirtschaftspsychologie & Digitales Konsumentenverhalten
- Bachelor of ArtsDHBW Heidenheim2021BWL - Marketing Management
Certifications
- Master of Science - Business Psychology & Digital Consumer BehaviorHfWU Nürtingen-Geislingen2025
- Bachelor of Arts - Business Administration / Marketing ManagementDHBW Baden-Württemberg Heidenheim2021