Freelancer profile translated to English.
Back to original languageAbout Alicia
I am Alicia, a freelance art director & brand designer based in Paris.
My approach?
Combining substance and style: impactful design, coherent storytelling, and a visual strategy designed to perform across all channels.
Trained in digital marketing, with experience in content strategy, social media, content & community management, I evolved into art direction to offer a complete branding vision, from concept to production.
What I can do for you:
✅ Creation or redesign of visual identity (logo, brand guidelines, visual universe...)
✅ Art direction for campaigns (photo shoots, filming, creative concepts)
✅ Design of print & digital materials (social media, newsletters, POS displays, packaging...)
✅ Web design
✅ Social media content strategy & production (paid & organic)
✅ Creative coordination (freelancers, studios, planning, budget)
My strengths:
🎯 Strategic vision + creative execution
🎥 Hands-on experience in photo/video production
🧠 Knowledge of the latest digital trends
💬 Ability to collaborate with internal teams, agencies, or service providers
📈 Attention to detail and adaptability
👉 Launching a brand? A campaign? Need an AD to give meaning and style to your projects?
Let's discuss!
📎 Portfolio: arenstudio.fr
French
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Paris (up to 15km)
Experience
- Aren StudioArt Director and Graphic DesignerJanuary 2023 - Today (3 years and 7 months)Paris, France- Art Direction: visual identity, creative team management, creative project management, photo shoots, filming, communication strategy,....- Graphic Design & Brand Design: logo creation, visual identity, brand guidelines, web design, print and digital communication materials, merch and clothing design, UI/UX design, document layout,...- Independent Artist “Aren Studio”: selling my creations as posters, creating content on Instagram and Tiktok (community of +5K followers)
- Second StepArt Director and Graphic DesignerFASHION AND COSMETICSApril 2023 - January 2024 (9 months)Paris, France- Develop a global marketing strategy taking into account business objectives and allocated budgets- Develop communication materials for various products or services, such as brochures, sales presentations, web pages, newsletters, etc.- Create and manage advertising campaigns on social networks or other media- Analyze marketing performance and propose adjustments based on the results obtained
- JellysmackContent StrategistENTERTAINMENT AND LEISURENovember 2021 - April 2023 (1 year and 5 months)Paris, France1/ Manage publication strategy and take on a managerial role for a portfolio of creators- Monitor the performance of creators in the portfolio- Manage each creator's video library, define the publication schedule to be followed, and select the next videos to be published- Coordinate video production with editors to ensure content relevance and consistency2/ Content Expertise- Develop in-depth expertise in the team's vertical content: identify trends, select the best videos to work on, analyze creator performance to create tailored suggestions- Identify the highest-performing posts and develop expertise to select and test the best content for the vertical to improve long-term performance- Share this expertise with the team, particularly through content suggestions3/ Analysis to maximize long-term creator performance- Be responsible for the multi-platform performance of creators (Facebook, Instagram, Snapchat, TikTok, YouTube)- Define and challenge the content strategies of vertical creators, based on data collected during analyses- Work with the Growth team to boost pages during their launches- Work with Data/Tech teams to improve products and approaches
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Education
- Bachelor's degree, Art DirectorStudi2022- Suite Adobe - Fondamentaux théoriques et techniques - Piloter un projet créatif - Chaîne graphique - Conception identité visuelle
- Master's degree, Digital MarketingINSEEC School of Business & Economics2021- Marketing, communication, stratégie et vente : études de marché, techniques de vente, communication digitale, stratégie d'entreprise, comportement du consommateur, communication et stratégies de marque, tendance marketing, marketing international, marketing stratégique, négociation, relations publiques et évènementiel, business intelligence, stratégie digitale... - Digital : UX/Design, prototypage, stratégie digitale, gestion de projet digital - Outils de gestion : comptabilité financière, comptabilité de gestion, mathématiques financières, analyse financière, finance d'entreprise - Culture générale : analyse de l'actualité, géopolitique, philosophie, ouverture à la vie culturelle - Management : gestion de projet, création d'entreprise - Droit : droit commercial, droit des contrats