About Olesia
French
Native or bilingual
English
Native or bilingual
Russian
Native or bilingual
Experience
- Alpine RainbowDigital Marketing Project Manager - InternshipEDUCATION AND E-LEARNINGMarch 2026 - April 2026 (1 month)Annecy, France- Conducted a comprehensive company audit:analysis of the offering, client segments, positioning, and regulatory constraints. Competitive analysis, SWOT, definition of SMART objectives, and creation of client personas.- Visual Identity.Creation of a graphic charter and definition of the editorial line. Development of an editorial strategy for social media (LinkedIn, Facebook, Instagram).- SEO technical audit and correction of the site.Writing SEO-optimized content to strengthen B2B digital positioning and visibility.- Visual optimizationfor the website, social media, and Google Business profiles. Strengthening brand consistency and credibility.Enhanced B2B Visibility and Optimized Brand Consistency
- Alicia Perspectives Marketing / Alliance des Nouvelles PerspectivesSelf-Employed / Association President. Digital Marketing and Brand StrategyCONSULTING AND AUDITSDecember 2017 - Today (8 years and 6 months)Marignier, France➝ What I do:◈ Digital Audit and StrategyAnalysis of positioning, audiences, competitors, and customer journeys; personas, SWOT, SMART objectives, prioritization of actions, and clear marketing strategy. I help clarify the offering, strengthen brand consistency, and lay solid foundations for making the right decisions.◈ Websites and Customer ExperienceCreation or redesign of WordPress sites, improvement of customer experience on websites, optimization of user journeys and conversion funnels. I also work on UX through design tools, site structure, content, SEO/SEA, and Google Business Profile to increase visibility and performance.◈ Acquisition, Campaigns, Content & Digital CommunicationEditorial strategy, web content writing, social media management, editorial calendars, and digital channel animation. I help make the offering more readable in B2B/B2C, gain visibility, convert, and retain customers through content, inbound marketing, newsletters, and paid campaigns like Meta Ads or SEA, in French, English, and Russian. Professional writing in French, English, and Russian, in international and multilingual contexts.◈ Project Management & Operational SupportSupport for marketing teams, coordination of service providers, tracking priorities, reporting, and continuity of digital operations: website, social media, acquisition. I manage projects in agile and waterfall modes: backlog, Kanban, Scrum, coordination, testing, and validation.➝ Some client results:Engagement doubled and +20% impressions - personal branding for a TV presenter (USA)Conversion rate of 40% on sales events - coach (Australia)+70% leads in 6 months - personal branding for a psychologist (Italy)
- CANSONIC/Prof-IT Group/X-Com/SERCONS/Enigma Enter/TNS MICMarketing Director/Marketing Expert/Project Manager AssistantTECHFebruary 2005 - March 2015 (10 years and 1 month)Moscou, RussiaKey Functions:development of marketing and branding strategies, team leadership, website development and optimization, creation of visual identities and advertising campaigns, digital and e-commerce project management, management of digital presence and social media, organization of professional events, market and competitive analysis, creation and management of digital and print content, optimization of internal processes and supplier relations.Results and Impact:growth in online sales and customer loyalty, successful rebranding with major improvement in brand image, increase in web traffic and new customer acquisition, strengthening of commercial presence and visibility, improvement in the efficiency of internal processes.➝ Some client results:+27% online sales in 1 year - manufacturer of action cameras (Taiwan)+30% new customers - B2B IT integrator (Russia)
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Education
- MASTER OF BUSINESS ADMINISTRATION (MBA). MARKETING SPECIALIZATIONRussian Presidential Academy of National Economy and Public Administration2012MASTER EN ADMINISTRATION DES AFFAIRES (MBA). SPÉCIALISATION MARKETING
- MANAGER SPECIALIZING IN ORGANIZATION MANAGEMENTAcademy of Labor and Social Relations2007MANAGER SPÉCIALISÉ EN GESTION DES ORGANISATIONS
Certifications
- Professional Qualification. EMDR MethodHigher School of Practical Psychology and Business2023
- Psychology of Crisis and Emergency SituationsHigher School of Practical Psychology and Business2022