Freelancer profile translated to English.
Back to original languageAbout Alicia
Alicia, 31 years old from Lyon, Influence project manager and community manager for 10 years.
I am also an UGC content creator.
Autonomous and rigorous, I work daily with international brands in various sectors, from fashion to cosmetics, including tourism, lifestyle, gastronomy...
My missions:
- Community management, engagement, and moderation on social networks
- Content creation (photos, texts, videos) for your websites, Instagram accounts, Facebook pages, TikTok...
- Knowledge of influencers in the fashion, beauty, tourism, family, and gastronomy sectors...
- Influence project manager: contacting influencers, collaborations, contests...
- Event management
- Permanent monitoring of these different areas
- Strong presence on social networks
Personal project:
Running a fashion blog and Instagram account since February 2011
Development of various partnerships and sponsorships with brands, boutiques, and websites
Knowledge of the French blogosphere in various fields (fashion, beauty, lifestyle...)
Affiliate campaign management
Tools:
Proficiency in Office Suite
Frequent use of Photoshop / Illustrator, photo retouching, creation of blog/website designs
Statistics management with Google Analytics
Use of Google Drive / Dropbox for file and project management
Prestashop
Photo and audiovisual
Equipment: CANON 5D Mark IV - Sigma Art 35mm 1.4 lens + Sigma Art 24-70mm 2.8 lens
Taking photos and videos for my blog and for various events
Photo retouching and video editing (Final Cut Pro).
Languages
English read and spoken
Basic Italian
Showcase: instagram.com/aliciamechani/
English
Conversational
Italian
Basic
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Alicia MechaniWeb writer / Influencer / PhotographerSOCIAL NETWORKSFebruary 2011 - Today (15 years and 4 months)Paris, FranceRunning a fashion and lifestyle blog since February 2011.(85K on Instagram / 6K on Facebook / 6K on Twitter)> Blog and Instagram account updates> Development of various partnerships and sponsorshipswith brands, boutiques, and websites.> Knowledge of the French blogosphere in variousfields (fashion, beauty, lifestyle...)> Affiliate campaign management> Freelance fashion, lifestyle, beauty, food photographywww.aliciamechani.comPartners: Givenchy, Picard, H&M, Dyson, Lancôme, IZI by EDF, Innocent, Florena, Danone, La Redoute, Pepe Jeans, Transavia, Promod, Mango, YSL Beauty...
- NositeSocial media consultant / Influence plannerSOCIAL NETWORKSFebruary 2017 - May 2019 (2 years and 3 months)Creation of content and ERP action strategies.Clients: Garnier, Swatch international, La Roche-Posay, Lansay, Canal +, TF1, Swarovski...Campaigns: The Big Change / Fructis, The Skin Active Challenge / Garnier, Best of celebrities / Lansay...- Identification and recommendation of influencer profiles- Organizational management of influencers before, during, and after events.- Monitoring of influencer content production- Community Management
- Les petites shanghaiennesCommunity ManagerE-COMMERCEMarch 2016 - March 2017 (1 year)Lyon, France- Responsible for Content & Community Management for the brand Les petites Shanghaiennes- Editorial planning- Moderation- Media campaign management- Strategy definition- Implementation of blogger operations- Monitoring of social media impact / Reporting
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Education
- Bachelor's degree in Fashion MarketingSupdemod2013>Etudes de Marques >Marketing et management stratégiques > Anglais de la Mode >LV2 de la Mode (Italien) > Supply chain > Socio psychologie de la Mode > Gestion de projet professionnel >Démarche créative >Initiation au Modélisme
- BTS CommunicationLycée Saint-Louis Saint Bruno2012>Cultures de la communication > Anglais >Management des entreprises > Economie / droit >Projet de communication >Conseil et relation annonceur >Veille opérationnelle >Atelier production (PAO) >Atelier relations commerciales