ALFreelancer profile translated to English.
Back to original languageAbout Alicia
I am aSenior Media Buyerspecializing in **Meta and Google Ads**, focused on performance, funnel optimization, and profitable scaling. I hold the official Meta Certified Media Buying Professional certification, which attests to my technical and strategic expertise in advanced campaigns.
I have managed campaigns with budgets exceeding **$150,000 USD/month**, optimizing funnels, analyzing data, and making decisions that directly impact ROAS, CAC, CPL, and conversions. I combine strategy and execution: I understand the complete funnel, identify where traffic is lost, and propose clear actions to increase profitability.
My added value is simple:clarity, structure, and results.
- I don't create endless reports: I deliver actionable insights.
- I don't set up campaigns "just because": I design systems that work and can be scaled.
- I don't improvise: I use testing frameworks that identify which creatives, audiences, and messages truly convert.
Types of projects I manage:
- Complete campaign audit (Meta/Google) + actionable roadmap.
- Daily optimization to improve CAC, ROAS, and conversions.
- Campaign implementation from scratch (tracking, structure, UTMs, and creatives).
- TOF/MOF/BOF strategies for evergreen funnels and launches.
- Creative testing systems (hooks, variations, performance analysis).
- Monthly consulting for teams needing performance direction.
What I bring to your project:
- Quick and accurate diagnosis of what's not working and why.
- Clear, organized, and easily scalable campaigns.
- Data-driven strategic support.
- Profitability and structure, without complications or detours.
If you need to improve your advertising performance, scale investment, or understand what's failing in your campaigns, I'll be happy to help.
Spanish
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Moira Animation StudioContent & Growth Strategy for Launches and CampaignsSOCIAL NETWORKSAugust 2025 - Today (10 months)I help creative brands and digital projects turn their content into real results, not just likes.I recently worked on the content and performance analysis strategy for a stop motion animation studio during the launch of their first short film on Kickstarter.Through a combination of organic content, strategic storytelling, collaborations, and paid advertising as an amplifier, the campaign went from 42% to 112% funded in 14 days, reaching $360,495 MXN with a limited ad budget.My approach focuses on:Content strategy aligned with real objectivesAnalysis of metrics that matter (engagement, clicks, momentum)Support for launches, campaigns, and creative projectsI work particularly well with projects that require clarity, structure, and strategic decision-making under pressure.
- ProAdScalersSenior Media BuyerJune 2023 - December 2025 (2 years and 6 months)Nantes, FranceMain Responsibilities
- Monthly management of campaigns on Meta, Google, and TikTok with budgets exceeding $150,000 USD/month.
- Creation and daily optimization of conversion-oriented campaigns: complete setup, tracking, UTMs, naming conventions, and funnel review.
- Design and implementation of structured testing systems (creatives, audiences, hooks, messages).
- Development of TOF/MOF/BOF strategies in evergreen and launch funnels.
- Data analysis and preparation of weekly and monthly reports focused on CAC, ROAS, LTV, and scalability.
- Coordination with creative teams to produce and improve high-performing ads (videos, images, copy).
- Continuous A/B testing to optimize results and control customer acquisition costs.
Results Achieved- Scaled investments from less than $100 USD to over $10,000 USD monthly while maintaining positive ROAS in international markets.
- Implemented a cross-platform Meta + Google strategy that increased attribution and improved funnel efficiency.
- Optimized evergreen and launch funnels, achieving significant reductions in CAC and ROAS peaks of up to 5X–6X during key periods.
- Created replicable monthly testing frameworks at the creative and audience levels, enabling prediction of winners and scaling campaigns without losing profitability.
- Developed copy and creatives that increased engagement and conversions, including long-form videos used as winning ads in educational campaigns.
- Reactivated and expanded product catalogs/funnels, increasing from 2 active funnels to over 5, generating consistent sales without cannibalization.
Recommendations
Be the first to recommend Alicia
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- MSc. in Digital MarketingAudencia Business School2025
Certifications
- Certified Media Buying ProfessionalMeta2025