Freelancer profile translated to English.
Back to original languageAbout Alicia
With over 10 years of experience in agencies, with clients, and in consulting firms, my diverse experiences allow me to support you in your needs for external communication, internal communication, events, community management, website creation on CMS (Wordpress/Elementor, Wix), graphic design, and 360 communication strategy.
French
Native or bilingual
English
Fluent
German
Basic
Spanish
Basic
Can work on-site
Le Perreux-sur-Marne (up to 10km), Paris (up to 10km)
Experience
- AXA Investment Managers SACommunication ManagerBANKING AND INSURANCESeptember 2024 - Today (1 year and 9 months)Paris, FranceDeployment of internal and external communication strategy.EVENTSOrganization of internal events such as real estate tours, new employee onboarding program, employer branding in collaboration with human resources.INTERNAL COMMUNICATIONContent writing in French and English, occasional video production.SOCIAL MEDIA- Execution of the editorial calendar on the corporate LinkedIn account and certain management accounts.- Writing posts, creating visuals.PRESS RELATIONS- Validation and distribution of press releases in English and French, in coordination with press agencies.- Organization of interviews, review of quotes and articles, organization of press events.
- Euronext Corporate Services BVProduct Marketing ManagerBANKING AND INSURANCEDecember 2022 - December 2023 (1 year and 1 month)Development of product communication/marketing plans, operational marketing development, coordination of marketing activities for different business units in France and Europe.OPERATIONAL AND DIGITAL MARKETING:- Creation of marketing materials (sales brochures, banners, videos, articles, digital and print materials)- Writing/scheduling/sending of email campaigns- Implementation of marketing automation (lead management and acquisition), CRM- Implementation of internal processes, KPI monitoring- Coordination with communication/press relations, web, and social media teamsSOCIAL MEDIA:- Writing social media posts (LinkedIn and Twitter)- Creation and feed of a YouTube channelSEO/SEA:- Redesign and optimization of website pages- Creation of product pages- Google Ads, LinkedIn AdsEVENTS:- Organization of client events- Organization of international event sponsorshipBUDGET MANAGEMENT:- Management of the marketing budget for 4 business units (indices, ETFs, Fixed Income, Commodities)Partial management of an intern.
- 2BSvs - Certification Durabilité BioénergiesCommunication and Marketing ManagerENERGY AND UTILITIESFebruary 2022 - June 2022 (4 months)Bd Périphérique, Paris, FranceDevelopment and presentation of the 2022/2023 Communication & Marketing plan:- Creation of graphic charter and PowerPoint templates- Creation of sales materials (business cards, banners, brochures, email signatures, emailings)- Website redesign: reflection on new architecture and integration of Wordpress/Elementor- Press Relations: Writing of a press release:- Implementation of the Social Media strategy- Creation and management of social media accounts: LinkedIn, Instagram, Youtube, Twitter, and Facebook.- Implementation of the Social Media strategy- Writing posts in French and English, creating visuals:- Organization of presence at professional events in France and Europe
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Education
- Additional training in LinkedIn Ads, Google Ads, SEO, SEATraining2023Formation professionnelle LinkedIn Ads, Google Ads, SEO, SEA effectuée chez Euronext
- Additional training RNCP level 4, Community Management and SEOSenza formation2022Formation complémentaire RNCP niveau 4, Community Management et SEO