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Alicia HouillonAH

Alicia Houillon

Social Media Manager & Video Editing/Production

€350/day
Paris, FR
0-2 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Alicia

Hello and welcome to my profile! ✨

I'm Alicia, a freelance Video Editor, Social Media Manager & Art Director, specializing in supporting freelancers and/or companies in developing their online presence and visual identity. My approach combines authentic storytelling, a sense of aesthetics, and digital strategy to help you stand out, with accuracy and creativity.


🎯 Social Media Management:
- Implementation of an optimal content strategy
- Creation and writing of posts on various platforms (Instagram, Tiktok, Facebook, Linkedin...)
- Creation of visual and photo/video concepts
- Management of your social networks with a real editorial vision.
- Consulting & Audit to improve your content with actionable advice

🎬 Video Production and Editing:
- Scripts optimized to capture attention in seconds
- Impactful storytelling, scriptwriting and storytelling optimization, shooting, video editing
- Creation of authentic UGC videos to boost your brand

🎨 Art Direction & Branding:
- Building or redesigning your visual universe (mood boards, directing photoshoots)
- Ensuring consistency of your image across all your platforms.

📸 Production & Coordination:
- Coordination of your photo/video projects (clips, photoshoots, UGC content), from preparation to execution
- Creation of backstage content

If you're looking to build a digital presence that reflects you, polished and authentic content, and a creative eye to enhance your projects... you've come to the right place!

🔥 My work is worth checking out. Check out the portfolio and let's talk about your project!

They trusted me: @Lorianecateloyrose, @Elliot.aubin, @awakeningdancecompany, @sarahbeattie_

Looking forward to discussing and collaborating with you 🚀✨

PS: I'm new to Malt, hence the somewhat empty history, but I have experience, so who will be my first client here? 🤔
  • French

    Native or bilingual

  • English

    Fluent

  • Portuguese

    Conversational

  • Spanish

    Conversational

Can work on-site
Paris (up to 30km)

Experience

  • Alicia-EI
    Social Media Manager & Art Director
    January 2025 - Today (1 year and 5 months)
    Paris, France
    I support companies, creatives, and freelancers in developing their (personal) branding and their presence on social media.

    📲 Social Media Management: development and implementation of content strategies adapted to the objectives and audiences of each client

    📸 Content Creation: production of visual and editorial content (photo, video, writing) for Instagram, TikTok, etc.

    🎥 Creative Format Design: creation of photo/video concepts for photoshoots, reels, and promotional materials

    👤 Personal Branding: definition of a strong and coherent online identity through tone, visuals, and storytelling

    👩🏼‍🎨 Art Direction: management of creative projects, from mood boards to on-set supervision

    🎬 Production Coordination: logistical support on shoots (music videos, campaigns, editorials)

    🤝 Current clients: @lorianecateloyrose, @elliot.aubin, @awakeningdancecompany
    Art Direction Social Media Branding Video Editing Instagram Marketing
  • Awakening Dance Company
    Director & Art Director
    January 2025 - Today (1 year and 5 months)
    I collaborated closely with choreographer Loriane Cateloy Rose on the creation and production of visual content aimed at extending and enhancing the choreographic universe of her projects.

    🎨 Art Direction: development of creative concepts, creation of mood boards, aesthetic choices, and styling consistent with her visual identity

    🎥 Co-direction of video projects: music videos, choreographic short films, conceptual videos around movement

    📍 Pre-production: location scouting, definition of visual references, development of shooting plans, schedule coordination

    🎬 Assistant Direction: on-set support to ensure smooth sessions, artistic consistency, and good communication between teams

    🗂️ Creation of distribution materials: commercial dossiers, press releases, descriptions, credits, and other visual elements to accompany and promote projects
    Communication Strategy Digital Communication Audiovisual Production Art Direction backstage
  • Awakening dance company
    Social Media Manager
    ARTS AND CRAFTS
    January 2025 - Today (1 year and 5 months)
    Paris, France
    I managed the digital presence of a dance company, aligning communication strategy and art direction to enhance its online visibility.

    📲 **Social Media Strategy**: definition and implementation of an Instagram strategy consistent with the company's artistic vision

    📸 **Content Creation**: production, editing, and scheduling of engaging content (photo, video, writing) showcasing rehearsals, performances, and behind-the-scenes

    🗓️ **Editorial Planning**: management of the publication calendar and harmonization of communications across different platforms

    📊 **Performance Analysis**: monitoring statistics and adjusting the strategy to maximize engagement and reach

    🔍 **Creative Watch & Benchmark**: analysis of trends and competitor content in the cultural and choreographic sector

    🌐 **Website Redesign**: participation in the website redesign to best reflect the visual universe, artistic projects, and values of the company

    🗞️ **Press Relations & Partnerships**: creation of press kits, pitch decks, and communication materials to support dissemination campaigns, fundraising, and residencies
    Instagram Marketing Social Media Digital Communication website design Digital Content Creation

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Education

  • Double Certificate in Digital Marketing & Business of Entertainment
    UCLA
    2024
  • Master 2 Digital Marketing & Entertainment Business - Grande Ecole Program
    Skema Business School
    2023

Skill set

Categories