About Alicia
French
Native or bilingual
English
Fluent
Portuguese
Conversational
Spanish
Conversational
Experience
- Alicia-EISocial Media Manager & Art DirectorJanuary 2025 - Today (1 year and 5 months)Paris, FranceI support companies, creatives, and freelancers in developing their (personal) branding and their presence on social media.📲 Social Media Management: development and implementation of content strategies adapted to the objectives and audiences of each client📸 Content Creation: production of visual and editorial content (photo, video, writing) for Instagram, TikTok, etc.🎥 Creative Format Design: creation of photo/video concepts for photoshoots, reels, and promotional materials👤 Personal Branding: definition of a strong and coherent online identity through tone, visuals, and storytelling👩🏼🎨 Art Direction: management of creative projects, from mood boards to on-set supervision🎬 Production Coordination: logistical support on shoots (music videos, campaigns, editorials)🤝 Current clients: @lorianecateloyrose, @elliot.aubin, @awakeningdancecompany
- Awakening Dance CompanyDirector & Art DirectorJanuary 2025 - Today (1 year and 5 months)I collaborated closely with choreographer Loriane Cateloy Rose on the creation and production of visual content aimed at extending and enhancing the choreographic universe of her projects.🎨 Art Direction: development of creative concepts, creation of mood boards, aesthetic choices, and styling consistent with her visual identity🎥 Co-direction of video projects: music videos, choreographic short films, conceptual videos around movement📍 Pre-production: location scouting, definition of visual references, development of shooting plans, schedule coordination🎬 Assistant Direction: on-set support to ensure smooth sessions, artistic consistency, and good communication between teams🗂️ Creation of distribution materials: commercial dossiers, press releases, descriptions, credits, and other visual elements to accompany and promote projects
- Awakening dance companySocial Media ManagerARTS AND CRAFTSJanuary 2025 - Today (1 year and 5 months)Paris, FranceI managed the digital presence of a dance company, aligning communication strategy and art direction to enhance its online visibility.📲 **Social Media Strategy**: definition and implementation of an Instagram strategy consistent with the company's artistic vision📸 **Content Creation**: production, editing, and scheduling of engaging content (photo, video, writing) showcasing rehearsals, performances, and behind-the-scenes🗓️ **Editorial Planning**: management of the publication calendar and harmonization of communications across different platforms📊 **Performance Analysis**: monitoring statistics and adjusting the strategy to maximize engagement and reach🔍 **Creative Watch & Benchmark**: analysis of trends and competitor content in the cultural and choreographic sector🌐 **Website Redesign**: participation in the website redesign to best reflect the visual universe, artistic projects, and values of the company🗞️ **Press Relations & Partnerships**: creation of press kits, pitch decks, and communication materials to support dissemination campaigns, fundraising, and residencies
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Education
- Double Certificate in Digital Marketing & Business of EntertainmentUCLA2024
- Master 2 Digital Marketing & Entertainment Business - Grande Ecole ProgramSkema Business School2023