About Alicia
French
Native or bilingual
Spanish
Conversational
English
Fluent
Experience
- Nous RandonnonsWriter and Editorial ManagerTRAVEL AND TOURISMSeptember 2019 - Today (6 years and 9 months)Responsible for website writing: blog articles, category pages, newsletters, ebooks.The editorial line was designed to position itself as "the blog for aspiring hikers." SEO work and semantic opportunity analysis led to appearing on queries (1st page): "hiking gift" "mont des cats hike", "go hiking".Today, the blog receives +1000 visits/month, with +70% coming from SEO.
- L AUDACE - newsletterNewsletter Writer / Copywriter / Web Writer / Copywriter / newsletter / content writingPRESS AND MEDIAJanuary 2020 - Today (6 years and 5 months)Lille, France- Content writing: a weekly newsletter disseminating news on Digital Marketing- Monitoring new developments and trends in digital and entrepreneurship- Content curation- Creation of a Landing Page to present the newsletter content- Writing articles always related to digital Marketing (once a month): "What is SEO?" - "How to choose a good web writer?" - "How to use Pinterest in your digital strategy?"
- DUCATILLONWeb content writing / SEO Writer / Web Writer / Semantic Study / keyword analysis / SEO Optimization / Content MarketingE-COMMERCEMay 2019 - July 2019 (3 months)Cysoing, France- Keyword and semantic audit- Writing SEO-optimized content- Analysis of terms used in internet search engineshttps://ecrireetraconter.com- Improving product visibility through content writing- Setting up a blog for SEO- Monitoring statistics and developments in Google Analytics- Proposing an architecture to optimize SEO and improve user experience- Internal linking
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Education
- Master e-MarketingIAE MONTPELLIER2020- Rédaction de contenu pour les réseaux sociaux - Audit technique SEO sur les sites - Analyse sémantique, proposition d'optimisation - Récriture d'articles, de textes, de fiches produits, de landing pages - Ecriture articles de blog optimisés pour le SEO - Rédaction web / Copywrititing - Analyse et compréhension des algorithmes des moteurs de recherche - Ecriture de livres blancs -Lancement d'une campagne Adword pour la formation e-Marketing
Certifications
- Fundamentals of Digital Marketing - ID: QY4T5MTY5Google2019
- Google Ads Certification for Advertising and NetworksGoogle Ads2019