Alicia Cano

• Business process optimization and redesign:

◦ Definition of new processes for initial allocation in retail to optimize inventory.

◦ Introduction of new hierarchies and processes for product planning and budgeting, increasing SKU productivity by 40%.

◦ Implementation of direct shipments from origin to customers, reducing delivery times by 2.5 months.

◦ Elimination of inefficiencies in inbound and outbound logistics to reduce variability and improve service levels (direct supervision of a team of 14 people).

• Change management and communication:

◦ Coordination of the restructuring of design and purchasing departments after the COVID-19 crisis.

◦ Redefinition of workflows and roles in quality assurance and control, improving communication and reducing quality issues with suppliers.

• Information transparency and visibility:

◦ Development of a global product calendar to provide full visibility across the value chain and improve alignment between departments.

◦ Redefinition of master data structures and hierarchies (MDM) to better align them with market strategies and lay the groundwork for future analysis.

Responsible for a digitalization project of product financial planning processes.

Management of a €3M program for the improvement of distribution and planning in retail, with a direct impact on profitability and operational efficiency.