Alicia Benattar

Maison Carrousel is a young Parisian high-end marshmallow brand, with expertise inherited from master pastry chefs. In full growth, this promising young brand calls on my services for consulting in social media management, content management, and art direction.

▻ Community management: content scheduling, moderation, and management of the Maison Carrousel community

▻ E-influence consulting: identification of relevant influencers, partnership management, contact, budget and campaign monitoring, reporting.

▻ Social media: creation and management of the brand's social media strategy

▻ Content creation: creation of videos (Reels and Tiktok), creation of graphics (stories, various posts)

▻ Art direction: creation of mood boards, food styling, and creation of culinary photographs for the brand.

▻ Monitoring and analysis of KPIs for campaigns conducted and writing of weekly reports.

▻ Conception and writing of the weekly Maison Carrousel editorial calendar. Primarily used social networks: Instagram, Facebook, Tik Tok.

I held the position of Social Media and Content Manager during a transition period, to provide support to the understaffed Avant Gardiste in the run-up to the holidays. Responsible for the brand's social networks, I managed the brand's Facebook, Instagram, and Tiktok accounts (in partnership with a video content creator).

Community: 400K on Facebook and 170K on Instagram.

▻ Conception and writing of the weekly Avant Gardiste editorial calendar. Primarily used social networks: Instagram, Facebook, Tik Tok. > 7 pieces of content per week on Facebook > 5 posts/week on Instagram including 3 reels and 3 story sessions/week. > 3 TikTok videos/week.

▻ Content creation and art direction: creation of videos (Reels and Tiktok), creation of graphics (stories, various posts), shooting and video production

▻ Monitoring and analysis of KPIs for campaigns conducted and writing of weekly reports.

▻ Content marketing and project management: creation of creative briefs for art directors and the TikTok expert (stories, feed posts, videos), production monitoring of digital content (photos and videos).

▻ Community management: content scheduling, moderation, and management of the Avant Gardiste community

I held the position of Social Media Manager during a transition period, to provide support to the understaffed digital team during the summer. Responsible for the brand's social networks, I had to be highly adaptable to meet Undiz's urgent needs. Undiz community size on Instagram: 700K and on Facebook 1.7 million followers.

▻ Conception and writing of the weekly Undiz editorial calendar for France and internationally.

▻ Primarily used social networks: Instagram, Facebook, Tik Tok. > 5 pieces of content per day on Facebook (FR, EN, Polish, Spanish, Swiss, Belgian) > 2 posts per day on Instagram (FR and EN) > 1 story/reels session per day. > TikTok occasionally. Cadence: 56 pieces of content to produce per week, 224 or more per month.

▻ Monitoring and analysis of KPIs for campaigns conducted and writing of weekly reports.

▻ Content marketing and project management: creation of creative briefs for art directors (stories, feed posts), production monitoring of digital content (photos and videos).

▻ Management and support of an intern community manager for community moderation and content publication via Meltwater.