Freelancer profile translated to English.

Description

I am a visual designer and art director with experience in agencies and international in-house teams. For the past few years, I have been developing campaigns, visual identities, and digital content for global brands, participating in the entire creative process: from conceptualization to final production.

I am interested in creating visually strong work, always seeking to connect with people and adapt to different markets, audiences, and cultural contexts. I have worked on branding projects, digital campaigns, motion graphics, social media content, presentations, events, and corporate communication.

Portfolio: aliciaalvarez.xyz

Languages

Spanish
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Publicis Groupe
Communications Designer / Art Director
FASHION AND COSMETICS
September 2023 - July 2026 (2 years and 10 months)
Budapest, Hungary
Developed digital campaigns for NIVEA emerging markets
(LATAM, Asia Pacific, MENA, and South Africa). Generated
and presented proactive concepts and culturally relevant
ideas, developed storyboards, attended shootings and
oversaw post-production.
Art Direction Digital Campaigns Advertising Ideation Creativity Skills
CRITEO
Creative Consultant
E-COMMERCE
May 2022 - May 2023 (1 year)
Barcelona, Spain
Designed display ads for key accounts and advised
clients on messaging and visual direction. Led creative
workshops and identified opportunities for account
growth. Contributed to the development of new product
formats and features.
Art Direction Advertising Visual Communication Graphic Design
EIT Urban Mobility
Graphic Designer
ARCHITECTURE AND URBAN PLANNING
March 2021 - May 2022 (1 year and 2 months)
Barcelona, Catalonia, Spain
Created communication materials, brochures,
presentations, reports, banners, and social media
content, as well as videos and animations. Built branding
guidelines, and designed signage and merchandising for
events.
Branding Social Media Graphic Design Shooting Video Editing