Freelancer profile translated to English.
Back to original languageAbout Alice
Art director for 8 years with luxury expertise, I am passionate about craft and creating meaningful global advertising campaigns. I love to put emotion into my work, and being a natural challenger, I don't hesitate to disrupt industry codes to find impactful ideas and vary media when possible. After working at major Parisian agencies such as DDB, TBWA, and McCann, I now assist agencies, companies, and individuals in creating their brand image. Specializing in the design of global advertising campaigns in the luxury and cosmetics sectors, I also have experience in corporate communication (creation of social media content, activation concepts, or PR and Social Media operations).
Also a passionate pilot, my technique extends to the sports sector through the design of aeronautical liveries or visual identities for aerobatic teams.
Feel free to contact me.
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- FreelanceFreelance Art DirectorLUXURY GOODSMay 2020 - Today (6 years and 1 month)Brands: L'Oréal Paris, Yves Rocher, Davidoff, Aderma, Glenmorrangie
- McCannArt DirectorLUXURY GOODSJanuary 2021 - January 2022 (11 months)Paris, FranceBrands: L'Oréal Paris, Franck Provost(Haircare, skincare, makeup)
- TBWA\CorporateArt DirectorJuly 2017 - May 2020 (2 years and 10 months)Région de Paris, FranceI developed digital activations, ad campaigns and social media content for Deliveroo, APRR, Emirates, McDonald's, Fondation des Femmes, La Fédération Nationale des Travaux Publics, Eiffage amongts others, in collaboration with a Copywriter. I also had the opportunity to attempt several pitch presentations, and to work with TBWA teams around the world for international clients.
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Education
- Bachelor of Advertising CreationÉcole Supérieure de Publicité - Paris2015Major de Promotion
- BTS Graphic Design, Print Media OptionLISAA Nantes2014Major de Promotion
Certifications
- TOEICEducational Testing Service2015