Freelancer profile translated to English.
Back to original languageAbout Alice
Young graduate with an MBA in Digital Marketing, I have experience in project management and 360 communication. I can support you in your digital strategy: social media, SEO, influence, visual creation, marketing strategy, emailing, CRM, website...
After 2 years of work-study at GO Sport France, enriching internships, and a degree in Sports Management/Sports Events, I am comfortable in the sports and retail sectors, but I am also open to experiences in other sectors with engaging projects.
Dynamic and always smiling, I will be attentive to your project and am available every afternoon, evening, and weekend to discuss my future missions!
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- GO SPORTCustomer Marketing Project ManagerSPORTSSeptember 2019 - November 2020 (1 year and 3 months)Ivry-sur-Seine, France1) Management of loyalty program evolutions- Management and animation of the Mercure program, creation of visuals, challenges, communication planning, organization of photo shoots and content creation, and partnerships with brands...- Management of offers (definition, setup, internal brief) and execution of targeted communications, print & digital- Redesign of CRM cycles (test plan development, management of stakeholders, monitoring of implementation) and graphic charter (print, digital, emailing, letters)- Monitoring of the loyalty program's operational functioning (stocking, in-store communications, management of store feedback and flows, handling of Customer Service requests)- Participation in omnichannel evolution projects (Writing of business functional specifications, proposal and creation of front web design mockups and customer journeys on the site, design and execution of test scenarios...)2) CRM- Implementation and management of email campaigns (Targeting, content creation, etc.)- Development of triggered emails (finding new relevant triggers, researching new targeting)3) Monitoring and reporting- Competitive intelligence (Benchmark + CRM and loyalty program best practices)- Analysis of CRM campaign performance, dashboard updates, optimization recommendations, and A/B testing.- Weekly reporting
- GO SPORTDigital Marketing AssistantSPORTSMarch 2019 - August 2019 (6 months)Ivry-sur-Seine, FranceManagement of local digital communication: managing store Facebook pages (Promotion of Go Sport Coaching events, marketing operations in collaboration with the marketing department, community management, responding to messages...)Creation, content integration, and management of the brand's social media: Improving the brand's social media, responding to messages, community management, content production, coordination (briefing, retrieving and ordering content), purchasing images, and contributing to the publication schedule. Setting up contests or operations to engage the GOSport community. Competitive intelligence.Go-Sport.com website: create and/or implement marketing news on the site, update brand pages via the site's back office, using HTML. Manage and coordinate these updates by retrieving content from various departments or contacts.Reporting, statistics: provide daily reports on key figures for the brand's social media and website. KPI retrieval.Content and visual production: brief creative teams or adapt existing content, in compliance with the brand guidelines, using the Adobe suite. (Photoshop in particular)
- Lucile Woodward SASCommunication Officer (Internship)SOCIAL NETWORKSJune 2018 - August 2018 (3 months)Boulogne-Billancourt, FranceParticipate in marketing strategy, conduct benchmarks, and design online sports programs.Community management, social media planning, content creation, statistical analysis, reporting, KPIs.Write YouTube scripts and assist with production.Design newsletters, brainstorm article topics, layout on WordPress.Startup context: Lucile Woodward, Social media influencer (180K)
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Education
- MBA Digital Marketing and BusinessEFAP2021Transformation digitale : économie numérique,Transformation digitale, Start-up et disruption, Risques et sécurité numériques, Administrations et collectivités locales, Internet des objets, IA, E-santé, Gafam tools, Economie collaborative, 3D Printing, Phygital Communication : SEA et SEO, Performance Marketing, (Social Ads, Affiliation...), Emailing fidélisation et prospection, Publicité (display & Programmatic), digital et médias (TV, presse, radio, cinéma), B-to-B, CRM, Stratégie et marketing mobiles Management de projet (Web, mobile, internet des objets) : Gestion de projet, méthode agile, Budgétisation, business model UX design Individu Média, Social Media Optimisation, SMO, Community management, engagement, E-réputation, e-Business, site e-commerce et omnicanal, Paiement électronique et droit Optimisation du taux de transformation, KPI et tableaux de bord e-commerce Data World : Big data, open data, Google Analytics, datavisualisation, Machine learning, Blockchain, bitcoin
- Sports Management DegreeUniversité Paris-Saclay2018Management du sport, retail sportif, marketing, communication, événementiel, organisations sportives et associations sportives, anglais, informatique. Théorie et pratique sportive, psychologie, anatomie, physiologie, biomécanique. Spécialité danse