Alice Rolain

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Over a 2-month support period, complete management of digital communication around the event, including on-site presence during the race for real-time animation.

👉 This mission illustrates my approach: **a strategy conceived upstream, executed on the ground, with measurable results**.

Reporting directly to the company's executives (Group comprising a head office and 14 agencies - 150 employees).

• Creation of the Marketing & Communication department: analysis of the existing situation, needs assessment, implementation of the 2024 and 2025 action plan for the Group (head office and 14 agencies in France)

• Complete website overhaul: updating Google pages for agencies, defining the site structure, and developing a Group/Agencies website

• Brand identity & content: creation of corporate content, recruitment materials, external visibility for each group entity

• Internal communication: managing the Yammer internal network, creating and printing a company internal newspaper (20 pages - published every 2 months)

• Social media: creating a digital communication editorial line, shooting photos and videos for content (150,000 LinkedIn impressions per semester)

• Support for the sales team: creating all sales materials (prospecting flyers, quote return documents, brochures, and sales presentations) + leading sales team training with one of the executives (sales methods, SONCASE, digital prospecting...).

Associate Manager of the real estate agency Nestenn - based in Bordeaux Caudéran (33200) Performance: Top 5 in the Nouvelle-Aquitaine region

• Company creation: market analysis, business case, 4P definition, positioning, and offering

• Visibility & employer brand development: highly dynamic social networks (over 170,000 views on our Instagram reels in 1 year), recognized as an essential local player (increasing inbound requests, ease of recruitment, talent retention)

• Data analysis: defining a customer information gathering process, building a qualified database (emailings, multi-channel targeted push), ROI analysis of sales/communication actions

• Customer acquisition: Google Ads campaigns (10 to 20 leads per month), implementing a strict policy for acquiring 5* Google reviews (+80 Google reviews in 1 year with a 4.9/5 rating)

• Recruitment and management: team of 8 people, CV sourcing, interviews, training, and onboarding of new employees

• Development of the rental management department: creating a specific offer for signing new contracts. +2 new rental units per month thanks to Google reviews

• In 2024: sale of the rental management business.