Freelancer profile translated to English.
Back to original languageAbout Alice
Alice Rocher - Freelance Editorial Marketing, SEO | Brand Storytelling Consultant & CEO
I specialize in supporting premium brands and creative projects seeking a strong, coherent, and differentiating content identity.
My hybrid approach combines consumer psychology, emotional narrative, and sensory branding to design content strategies that:
- Enhance digital visibility,
durable audience engagement,
- Generate concrete and measurable results.
💡 Expertise
-Performance-oriented SEO & content marketing
- Copywriting & persuasive writing (sales pages, newsletters, ebooks)
- Editorial strategy & brand storytelling
- Marketing design & visual identity
- Email marketing & automation
- Mindset & creative coaching for entrepreneurs
🚀 What my clients gain
- Develop their digital visibility and notoriety
- Transform their audience into loyal customers
- Differentiate themselves in a competitive market
- Create a coherent, strong, and inspiring brand identity
📍 Based in Paris & Montpellier, I collaborate remotely and support brands in France, Spain, the United Arab Emirates, and internationally.
French
Native or bilingual
English
Fluent
Spanish
Basic
Remote only
Primarily works remotely
Experience
- BDWEditorial Marketing & SEO | Multisensory NeuromarketingJuly 2025 - Today (1 year)Performance-focused content marketing
- Multisensory storytelling for premium brands & niche projects
- Editorial strategy, branding & brand positioning
- Email marketing & automation
- Marketing design & visual identity
- Web writing / Copywriting
- Intercultural communication
- Growth Strategy (Growth Marketing)
- Mindset & creative coaching
- Editorial project management
🎯 Want to strengthen your visibility, assert your brand image, and boost your conversions?Let's discuss your project together!📩 Contact me directly on Malt for a personalized quote. - Spa & Beauty InstituteSpa & Beauty Institute Manager – Ayurvedic Massage & Premium TreatmentsSeptember 2022 - August 2024 (2 years)Management of a spa & beauty institute specializing in premium Ayurvedic treatments.Supervision of high-end customer experiences, combining aesthetics, sensory dimension, and service excellence.Strengthening expertise in premium customer experience, now integrated into my approach to emotional branding, sensory storytelling, and experiential marketing.
- FreelancerMindset & Personal Development CoachSeptember 2018 - June 2023 (4 years and 10 months)Workshops and training sessions conducted (individual and group)Methods developed to encourage introspection and stimulate creativity.(France – India)
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Education
- Digital marketing, SEO, copywritingTIMES SCHOOL OF MARKETING & MANAGEMENT2024These ongoing programs allowed me to bridge digital strategy and editorial performance, optimizing online visibility (SEO) and transforming attention into conversion and business growth for my clients.
- Applied PsychologyIUT d'Aix-Marseille2021This program enabled me to analyze consumer behavior and purchase decision-making processes in depth. I now leverage these insights to design targeted marketing strategies and brand narratives that drive influence and engagement.