Freelancer profile translated to English.
Back to original languageAbout Alice
For the past 7 years, I have been working as a freelancer on branding, positioning, and brand image topics in the beauty, fashion, hospitality, retail, interior design, and architecture sectors as a brand and communication strategy consultant.
I support brands and companies in redesigning their identity, by redefining their brand platform through collaborative and demanding work with my clients. I intervene on issues of communication, positioning, editorial content, etc.
I also collaborate as a freelancer with interior design agencies specializing in retail, hospitality, or workspace. I mainly work on retail projects, from DNVBs that I support in their first foray into physical space to more institutional clients in mass distribution with more significant strategic brand challenges. My work remains substantially the same if the application varies depending on the mission: an in-depth analysis of the brand, its values, its products, its competitive environment, consumer trends related to the brand's business sector, and then reflection on the space and its uses, customer journeys, experiences to be created in-store...
Expertise: brand platform, brand strategy, brand audit on their communication supports, marketing & digital strategy, editorial content, editorial line, brand content (photoshoot, editorial content writing, editorial line, and social media)...
I would be delighted to discuss your projects, your challenges, and explore together the best way I can support you!
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- ZéphyrCommunication and Retail Strategy ConsultantARCHITECTURE AND URBAN PLANNINGSeptember 2024 - Today (1 year and 9 months)Paris, FranceBrand Audit / Digital Strategy / Web Content WritingStrategic Planning for Hospitality / Fashion
- Market ValueStrategic Planner (Space Design)ARCHITECTURE AND URBAN PLANNINGApril 2022 - Today (4 years and 2 months)Paris, FranceStrategic planning mission for major French heritage brands in fashion and beauty on retail storytelling and brand positioning issues.
- Label ExperienceStrategic Planner (Space Design)ARCHITECTURE AND URBAN PLANNINGDecember 2019 - Today (6 years and 6 months)Paris, FranceI handle all the marketing aspects prior to the work of interior designers, to whom I deliver the creative directions and the marketing concept for the space. I primarily work for retail brands (established brands or DNVBs, in fashion and cosmetics). I have also worked on hospitality projects ranging from luxury hotels, restaurants, and even living spaces such as bookstores or libraries).My missions are as follows:- Brand audit: internal, online, competitor, target analysis- Marketing concept: creation of storytelling, personas, definition of the space's positioning, analysis of different touchpoints, customer journeys, and usesprior to the work of interior designers, to whom I deliver the strategic directions and the marketing concept for the space.I can also work on brand platforms:- Definition of the brand's vision, mission, and values- Naming considerations- Target definition- Brand positioning definition- Concept: writing the creative brief / statement of intent for creatives + support
Reviews
Ketty
KN Évasion
Reviewed on 2/6/2024
The work done with Alice is very satisfactory.
The service fully met my expectations.
As an expert, Alice supports you on branding and communication objectives with real methodology.
Her interpersonal skills and informed advice are very much appreciated, especially when starting a project and needing to clarify one's brand identity.
T
Taddeo
Insify B.V.
Reviewed on 6/13/2025
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