Freelancer profile translated to English.
Back to original languageAbout Alice
Welcome to my Malt profile!
I'm Alice, and my role is to help you achieve coherent communication that resonates and supports your business objectives.
Objective: Clear and Effective Communication
Here are the challenges I help you address:
✅ Increase your visibility/recognition
✅ Differentiate yourself from the competition
✅ Redefine or strengthen your brand identity
✅ Develop an expert and thought leader image
✅ Enhance the product experience by creating a universe around your brand
During my support, I ensure you become autonomous. This can involve organizing the communication team, implementing structured processes, or defining a clear and easy-to-deploy editorial strategy.
My Support Services:
🟦 Part-time Communication Manager (minimum 3 months)
- Define and deploy the communication strategy
- Develop new channels (social media, press, events, etc.)
- Orchestrate content distribution
- Work on defining your target audiences
- Manage internal teams
- Coordinate external service providers (graphic designers, videographers)
🟦 Consulting (1 to 3 months)
- Create your editorial identity: what to talk about, where, when, and how
- Implement an editorial calendar adapted to your needs/resources
- Define innovative and relevant communication angles
- Organize communication using appropriate tools
🟦 C-level Coaching (minimum 3 months)
- Find your voice and editorial identity
- Learn to create the right messages
- Publish to assert your image
Ambition, common sense, and strategy!
Tell me about your project, and I'll tell you what we can implement.
Alice
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 20km), Quimper (up to 20km)
Experience
- TellaeCommunication StrategySOFTWARE PUBLISHINGApril 2025 - Today (1 year and 4 months)Paris, FranceCurrently building the new communication strategy for Tellae... :)Challenge**: Implement a strategy that the client can manage themselves, with a controlled budget. On the agenda: efficiency, common sense, and pragmatism for this great company with incredible expertise. The goal will also be to **simplify a very technical subjectwhile highlighting the team's unique expertise.
- - Audit of communication and all materials
- - Definition of the new strategy
- - Creation of a clear action plan that the client can implement independently.
- EDHEC ENTREPRENEURSEditorial Strategy and CommunicationEDUCATION AND E-LEARNINGNovember 2024 - January 2025 (2 months)Paris, FranceFollowing the redesign of the brand platform, EDHEC Entrepreneurs needed a new editorial strategy.Challenges
- - A large amount of news to share (and few available channels)
- - Lack of time for creating evergreen and expert content
- - Finding strong and original concepts to diversify content
Deliverables- - Editorial strategy: editorial line, 3 content pillars
- - Creation of 3 original concepts, adaptable to multiple formats and across all EDHEC platforms
- - Creation of 3 templates for recurring posts, with guidelines for writing catchy introductions and important elements to include in each post
- - Creation of a 3-month editorial calendar with one post per day
- - Creation of a collaborative workspace on Notion, a tool already used by the teams
- - Definition of a clear action plan, prioritized by urgency, to ensure communication coherence
- ZenbusOutsourced CMO, Editorial Strategy and CommunicationSOFTWARE PUBLISHINGApril 2023 - Today (3 years and 4 months)Nantes, FranceI have been supporting Zenbus for almost 2 years. First as a content creator, then as an outsourced CMO.Strategies:
- Communication strategy, definition of target audiences and KPIs
- Editorial strategy with the creation of the editorial line and editorial axes
- Brand image strategy with the definition of values, messages, and a team vision
- Implementation of a product-focused customer survey to guide future developments
Communication Transformation:- Development of email marketing
- Development of press relations
- Utilization of previously unused insights
- Definition of new topics, angles, and formats
- Strengthening of visual identity across all platforms
- Creation of a support directory to ensure their updates
- Mobilization of development, sales, and project teams to communicate on complex technical subjects
Content Creation[Mission now managed as a team with a (super) intern]:- Writing and layout of sales presentations and product brochures
- Writing LinkedIn posts and blog articles
- Rewriting website pages
- Creating visuals
Reviews
E
Eddy
Happypal
Reviewed on 3/7/2024
Alice is fully invested in her missions and integrates perfectly with the team. Thanks for everything.
Aman
Kusting Advisory
Reviewed on 11/13/2023
Alice quickly understood our business challenges and commercial objectives. She guided us with pedagogy and efficiency in redesigning our communication strategy. I am delighted to have worked with Alice, who was responsive, attentive to our needs, and proactive. I will not hesitate to call on her again!
Recommendations
AR
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Education
- CopywriterLiveMentor2021Les techniques de copywriting, Structure d'une page de vente, Techniques d'écriture, Comprendre le lecteur, Ecrire pour le Web et ses spécificités
- EmailingSendinBlue2021Les principes fondamentaux de l'email marketing - Comment optimiser le taux d'ouverture, de clics et de conversions - Comprendre le RGPD et autres obligations légales - Les stratégies de constitution de listes, de segmentation des contacts et de fidélisation - Personnalisation, optimisation pour affichage mobile et tests A/B
Certifications
- Producing Quality Digital ContentLiveMentor2021
- Emailing Training & CertificationSendinBlue2021