Freelancer profile translated to English.
Back to original languageAbout Alice
Holder of a dual degree from the London School of Economics (CEMS), I gained three years of experience at Cartier as an analyst and then retail merchandiser where I worked on retail sales development. I then moved on to become a Sales Account Executive at Selency, specializing in high-end renovation projects, following my passion for decor! I recently spent 2 years at Dior as a senior retail merchandiser for leather goods.
Currently seeking freelance assignments, I leverage both creative, analytical, and commercial skills to best meet my clients' needs.
My ability to combine strategic expertise and creative flair allows me to bring real added value to each project. I would be delighted to discuss how I can support your clients.
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- DIORSenior Retail MerchandiserLUXURY GOODSApril 2024 - Today (2 years and 2 months)Paris, France• Business Development: Responsible for worldwide growth and structure of the fast growing high-end scope (Exotic Handbags, Dior Lady Art, Gem Bags & Haute Couture)• Showroom: Responsible for high-end bags collection buying, ensuring transversal alignment between supply chain, product teams, market needs, and top management (1 month process / 4 times a year).• Strategic Decks & Business Analysis for COMEX: Deliver daily, weekly, and monthly reporting for top management & CEO to support informed decision-making.
- SelencySales Account Executive - B2BRETAIL (SMALL BUSINESS)May 2023 - December 2023 (7 months)Paris, France- Owned the full sales cycle from start to closing of deals with > 100% objectives attained monthly: helped firms to create unique and authentic places with vintage design pieces for high end projects targeting architects, hotels and retailers.- Responsible for sales development of the B2B unit with a specific focus on luxury clients and international sales pipeline(Abbaye des Vaux de Cernay with Cordelia de Castellane, Belmond Hotels, Iconic House ...).- Improved processes to increase team’s efficiency in mood boards creation, pieces selection, reporting and quoting.
- CartierInternational Business Planner & Merchandiser (Leathergoods) - Strategic ProjectsLUXURY GOODSSeptember 2020 - May 2023 (2 years and 8 months)Île-de-France, France- Installed the merchandising activity in the leathergoods category reporting into the strategy director for a year.- Responsible for defining reporting/analysis for the category: weekly & monthly reports for EXCO (Sell-in/Sell-Out).- Led a pilot project to accelerate women handbags sales in 12 markets in close collaboration with marketing team: assortment review, collection feedback, product strategy, development of a training for sales associates, weekly sharing of KPIs, travelled to boutiques worldwide to promote category: sales x2 in 6 months.- Improved novelty forecast processes for leathergoods: oversaw markets’ OTB for new collections (Collaboration with 23 markets, roll-up summary and review at EXCO level).- Responsible for developing strong relationships with markets and promote the category worldwide:o Prepared and presented monthly business reviews: created from scratch key tools to drive markets’ performance: launch plan & deliveries update agile tool, tracking of assortment & stock at a boutique level, boutiques clusters.o Structured and coordinated launches of new iconic lines for the Maison: aligning markets, supply chain, visual merchandising, and retail needs for success.
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Education
- Master of ManagementThe London School of Economics and Political Science (LSE)2019Global Master In Management (CEMS)
- Master of ManagementCEMS - The Global Alliance in Management Education2019CEMS Exchange with Hong Kong University of Science S2 2018