Alice Polack

Conceive content for groups, brands, institutions, and media in the Food & Beverage & Hospitality sector.

✍️ Writing & journalism

📌 Passionate about Pastry & Passionate about Cooking – Press Journalist 📌 Sirha (Omnivore, Foodbook Arabia…) – Web & print articles 📌 Collège Culinaire de France & Aubergine – Creation of editorial and social media content 📌 Régal – Nutrition & popularization content

🎯 Editorial strategy & consulting

📌 Urban Bakery – Digital strategy, content & social media consulting 📌 Le Cercle – Brand image audit and repositioning 📌 Pomona – Trend definition, positioning structuring & content production for new menus

🔎 Coordination & project management

📌 Passionate about Pastry & Passionate about Cooking – Editorial coordination📌 Le Cercle – Brand identity overhaul (management of service providers: photographers, graphic designers, web agency)

👉 Need impactful content or a clear editorial strategy? Let's talk!

Director of content, responsible for creating a trend-focused bureau specializing in Food & Beverage within the consulting agency, and monetizing this offering.

Responsible for the creation of this offering (strategy, branding, pricing, market research, business plan, etc.)

For the development and steering of the project (creation of a dedicated website, 360° communication and marketing strategy, monitoring of KPIs and financial reports, management of project managers, management of external service providers)

And for the creation of all content (65 weekly newsletters reviewing sector news, press review, thematic digital magazine and insights, trend and operational reports...)

Responding to tenders for white-label content creation (change management tool for Club Med, etc.)

- Writing educational blog articles about better consumption and eating habits for the live cooking class website Watson Cuisine

(Layout and SEO optimization are not my responsibility)

https://www.watson-cuisine.com/blog

- Nutritional audit of the website's recipes and creation of enhanced inserts around each recipe to highlight their benefits and add extra value for their community.

Types of content developed:

- Nutritional information behind each recipe (calories, Nutri-score, nutrients, glycemic index, etc.)

- Health benefits of certain ingredients

- Allergens and recipe accessibility for specific diets

- A practical guide to better shopping and reading labels

- The ecological impact and carbon footprint of each recipe

- Anti-waste tips

- Tips for going further with homemade food