Freelancer profile translated to English.
Back to original languageAbout Alice
From 2010 to 2019, I participated in the creation and development of an engineering consulting firm. As a partner, the first employee alongside the President, I evolved through various positions, with expertise in communication, marketing, and events. I particularly enjoy fostering ecosystems and managing diverse, high-responsibility missions. Furthermore, having worked in consulting for many years, I have acquired both a strategic and operational vision of my profession and the company, which contributes to the success of the projects entrusted to me.
What I can bring you:
- My expertise: project management, corporate communication, marketing, events, ecosystem and community management, digital, writing, content management...
- Various cross-functional skills: management, HR, administration, training, sales approach, finance...
- My adaptability and operational efficiency: rapid assimilation of your project context, ability to intervene on various subjects in technical or complex environments (Industry, High Technology, Services...), interpersonal skills regardless of the interlocutor (management or operational).
- My autonomy: I know how to work under tight deadlines to quickly deliver the expected deliverables.
Rigorous, motivated, and very sociable, I enjoy working in stimulating environments and building connections within teams, with partners, and with various stakeholders on projects.
Do not hesitate to contact me!
French
Native or bilingual
English
Fluent
Can work on-site
Paris 17e Arrondissement (up to 50km), Paris (up to km), Bordeaux (up to km)
Experience
- FreelanceCommunication, Events, and Marketing ConsultantCONSULTING AND AUDITSSeptember 2019 - Today (6 years and 9 months)Paris, France- Banking: Audit of existing digital communication practices and strategic recommendations to increase visibility; Creation of a brochure to promote achievements (Full project management - coordination of creation, interviews, and writing).- Service Company: Marketing, creation, and formalization of the company's event offerings (concepts, formats, target audiences, pricing...).- Various: Organization of internal or client events
- CESAMESPartner, Communication and Marketing DirectorCONSULTING AND AUDITSJanuary 2015 - April 2019 (4 years and 3 months)Paris, FranceRESPONSIBLE FOR BRAND VISIBILITY AND IMAGE- Implementation & deployment of the communication strategy (annual communication plans, development axes, content management, management of the creation of all company communication tools).- Management of promotional events, French and international.- Establishment and monitoring of partnerships (annual negotiation).------- Achievements
- Brand now recognized as an international reference in its field.
- Acquisition of numerous leads through organized events.
- Creation and development since 2010 of an international professional community around systems architecture, now a reference in its field (> 5,000 people).
- Creation in 2010 of an annual international conference to foster the community, now a reference and replicated in Asia: CSD&M (https://www.csdm.fr).
- Average annual revenue growth since 2010: 30%.
MARKETING MANAGER- Creation from scratch of training, certification, and consulting offerings.- Customer satisfaction monitoring.- Salesforce CRM management.- Creation / Supervision of email campaigns.DIRECTOR OF THE "INTER-COMPANY OFFERS" BUSINESS UNIT / CONSULTANT- Definition of the BU's offering.- Budget and sales management, team management (up to 6 people).- Management of consulting missions for major clients.------- Achievements- Revenue: €1.5 million.
- Creation of communication plans to engage and unite teams involved in transformation projects / Organization of "turnkey" events / Creation and implementation of serious games.
-> My clients: AREVA, Directorate of Air Navigation Services, Ministry of Environment, PSA Peugeot Citroen, Renault, Société Générale, Assystem, Softbank Robotics, Zodiac… - CESAMESCommunication and Community Management ManagerCONSULTING AND AUDITSJanuary 2010 - December 2014 (5 years)Paris, FranceCREATION OF THE CESAMES ASSOCIATION AND CESAMES INSTITUTE BRANDS- Establishment of identity, positioning, and service offerings.- Creation and deployment of all communication materials: numerous websites, brochures, merchandise, newsletters, mass mailings...CREATION OF AN INTERNATIONAL PROFESSIONAL COMMUNITY AROUND SYSTEMS ARCHITECTURE- Establishment of identity, mission, service offerings, and communication plan for technical or business directors, general management, managers, project leaders, systems architects, enterprise architects, and academics/scientists from all sectors.COMMUNITY MANAGEMENT AND CESAMES PROMOTION- Creation and deployment of all company promotion and community engagement events: development of formats, concepts, visual identities, business models, partner sourcing, ticket sales, logistical organization... for up to 500 participants, French and international (international conferences, discussion workshops, themed evenings, working groups producing white papers, Executive Club, ...).- Content production.- Implementation of Salesforce CRM and data enrichment.INTERNAL COMMUNICATION MANAGER- Organization of incentives, internal seminars, and social events for employees.- Conducting internal satisfaction surveys and implementing improvement actions.
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Education
- Master in Communication and MarketingKEDGE Business School (ESC Bordeaux)2010