Alice Magnier

🔎 Digital presence audit and strategic recommendations

🗓️ Creation of editorial calendars and high-value content production

💬 Community management and moderation to develop engagement and loyalty

📣 Implementation and monitoring of visibility and lead generation campaigns

📊 Performance analysis, reporting, and continuous optimization

📈 Strategic watch on social media trends and new digital uses

🎯 Development of tailor-made social media strategies

Definition and implementation of strategies adapted to each platform (LinkedIn, X/Twitter, Facebook…) based on business objectives: visibility, authority, acquisition, lead generation.

💬 Community management, moderation & development

Proactive community management, strategic engagement, moderation, and creation of high-value interactions to strengthen credibility and loyalty.

🗓️ Content creation & editorial planning

Creation of engaging, brand-aligned content (posts, carousels, storytelling), accompanied by structured, performance-oriented editorial calendars.

🛡️ E-reputation management

Monitoring, analysis, and management of online reputation, handling sensitive interactions, and implementing strategies to strengthen digital image and authority.

🚀 Lead generation campaigns

Design and deployment of acquisition strategies (organic and sponsored) aimed at attracting qualified prospects and supporting sales objectives.

📊 Reporting, analysis & strategic recommendations

Performance analysis (KPIs, engagement, conversion), production of detailed reports, and recommendations for continuous optimization to maximize impact.

🔎 Strategic & competitive watch

Analysis of trends, industry benchmarks, and identification of opportunities to maintain innovative and differentiating communication.

💼 Development of advertising agency partnerships

Management and negotiation of partnerships to optimize the monetization of the group's websites: Promovacances, FRAM, Partirpascher, Ecotour, and ABCroisières.

Objective: increase advertising revenue and optimize inventory value.

📊 Media strategy & advertising performance

Analysis and optimization of media plans, definition of targeting and KPIs, campaign deployment, performance monitoring, and strategic recommendations to advertisers to maximize ROI.

🚀 Optimization and innovation of advertising initiatives

Competitive benchmarking, redesign of advertising assets, creation of new marketing formats, and contribution to making sites responsive to improve user experience and business performance.

🛠️ Operational management of campaigns via CMS & AdTech

Use of internal tools (CMS JackRabbit, KARMA) for setting up, launching, and monitoring advertising campaigns, in coordination with technical and sales teams.