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Alice LéonardAL

Alice Léonard

Motion designer | Explainer video ✨

€450/day
Rouen, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Alice

I transform your complex messages into clear and engaging videos to:

  • Raise awareness among an audience or facilitate content adoption
  • Explain a procedure, a tool, a system, a service
  • Train or support internal teams or external partners
Your goal is to improve understanding, gain buy-in, and drive action.

I will guide you from strategic understanding to final delivery:

  • Analysis of your objectives, target audience, and message
  • Visual translation of your ideas: pedagogy, storytelling, structure
  • Design of videos or animated content consistent with your brand identity
My approach combines simplification and motion design to facilitate communication.

For whom?

Companies and internal departments, consulting firms, institutions, and training organizations in the fields of education, health, HR, security, innovation, and quality.

What will you get?


A tailor-made, structured video that:
  • Makes your messages accessible, even complex ones
  • Brings coherence, rhythm, and narrative to your content
  • Enhances your brand image and the impact of your actions
A key tool for training, explaining, and showcasing.

Shall we chat?

🔗 aliceinmotion.fr
  • French

    Native or bilingual

  • English

    Conversational

Remote only
Primarily works remotely

Experience

  • uni-médias
    Motion designer
    PRESS AND MEDIA
    February 2026 - March 2026 (1 month)
    Rouen, France
    Creation of a presentation video for the Pro by CA service - Crédit Agricole.

    Starting from an observation, illustrated by photos and videos, the aim was to showcase the service's scalability across different offer levels. The challenge was to design a modern and premium video.

    Here's the universe I developed:
    • Use of photos/videos for a realistic feel
    • Integration of some 3D elements / contrast with 2D wireframe icons
    • Color palette: green gradients and wireframe glows
    • Creation of a soft/diffuse atmosphere: using grain and blur

    👉 My responsibilities:
    • Styleframes
    • Storyboard
    • Graphic design
    • 2D animation + 3D phone integration
    • Music
    Storyboard Motion design Graphic design Logo animation
  • Image In France
    Motion designer
    PRESS AND MEDIA
    December 2025 - January 2026 (1 month)
    Rouen, France
    Design of a video for Normandy Battlefields for Peace, a solidarity initiative for memory tourism in Normandy. The goal was to explain its objectives and appeal for donations from patrons or individuals.

    The graphic style was developed around archive photos / more recent stock images of Normandy Tourism, with a contrast between past and present. Compositions use photo collage techniques, a mix of black and white and vibrant colors (from the graphic charter). The dove identifies Normandy Battlefields for Peace, used repeatedly, isolated or as a pattern. The whole forms a poetic ensemble supported by epic music.

    👉 My responsibilities
    • Moodboard, styleframes
    • Storyboard
    • Graphic design, iconographic research
    • Animation (vertical adaptation, 2 languages)
    • Soundtrack
    Collage Motion design Graphic design Art direction
  • Image In France
    Motion designer
    PRESS AND MEDIA
    September 2025 - September 2025
    Rouen, France
    Creation of motion design to present Opso Santé: a group of Normandie Pharma, Bretagne Pharma, and Opso Pharma. A video thatreveals their common identity,highlights its different applications and graphic codes.

    👉 My responsibilities:
    • Styleframes
    • Storyboard
    • Graphic design (based on the graphic charter)
    • Animation
    • Sound design (music + sound effects)
    2D Motion Design Storyboard Styleframes Adobe After Effects Adobe Illustrator

Recommendations

JN
Enzo T.ET
Justine Noel and 1 other person have recommended Alice

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Education

  • Master of Interactive Design
    Pôle Supérieur de Design de Villefontaine
    2017
    UX / UI design
  • BTS in Graphic Design - Communication & Digital Media
    Pôle de design - Montaigu
    2015
    Graphisme, webdesign, motion design

Skill set

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