Freelancer profile translated to English.
Back to original languageAbout Alice
👩💻 I am Alice, a freelance web designer & digital communicator, specializing in building strong visual identities and engaging communication materials 💫.
For several years, I have been supporting startups, entrepreneurs, event venues, and committed projects in defining their brand image, redesigning their websites, and creating digital or print content (Reels videos, recipe cards, Instagram stories, catalogs, flyers, brochures, ppt presentations, etc.).
My approach? A 360° vision: I create coherent universes, from the showcase website to social and marketing strategy. For example:
- Vidafood: I designed the website on Squarespace, the sales materials, TikTok/Instagram videos, and the design of the recipe cards.
- Domaine de Ronceval: website redesign + SEO, complete graphic charter, 2026–2027 marketing offer, catalog, highlight stories, and immersive video of the estate.
What motivates me: transforming my clients' ambitions into lively, impactful, and coherent projects, with rigor, creativity, and kindness.
➡️ To discover the visual universe of my work, visit my portfolio:
Ready to discuss your project? ✉️ I would be delighted to contribute to your success!
French
Native or bilingual
English
Fluent
Spanish
Basic
Chinese
Basic
Can work on-site
Paris (up to 50km)
Experience
- Le Domaine de RoncevalFreelance in Digital Marketing and CommunicationENTERTAINMENT AND LEISUREFebruary 2025 - February 2025Paris, France👩💻 I assisted Bérénice, the manager of Domaine de Ronceval, an old farmhouse that hosts ceremonies, in several missions related to Digital Marketing, Strategic Marketing, Operations, and Communication, throughout February 2025:Digital Marketing:*Website redesign(no-code with Wordpress), starting with the structure, then the design and layout of the site, and finally SEO.Strategic Marketing:*Competitive analysis& benchmark on 5 main competitors
- Identification of thepositioningof Domaine de Ronceval
- Establishment & quick analysis of theincome statementto determine a profit margin
Operations:- Implementation ofback-office softwareto assist Bérénice in managing reservations and automating administrative, commercial, and operational tasks.
Communication:- Redesign of the Instagram profile
- Creation ofHighlight Storieslinked to the brand identity (its offers, its spaces, etc...)
- Production of apromotional videopresenting Domaine de Ronceval (16:9 Reel format)
- Creation & editing ofa catalogto showcase the new offers of Domaine de Ronceval
- VidafoodFreelance in MarketingAGRICULTUREJanuary 2025 - January 2025Lille, FranceI assisted Pierre in his project to create the company Vidafood, on the Marketing part of the project.
- Creation of thewebsite(no-code, Squarespace)
- Participation in the development of the project'slaunch strategy
- Creation ofsales presentationsfor potential investors
- Maison JeanneMarketing & Communication OfficerFASHION AND COSMETICSMay 2024 - January 2025 (8 months)Lisbonne, PortugalA French brand that creates sustainable and ecological travel bags and accessories in Portugal and France.
- **360° communication strategy**: social media, measurement tools (KPIs) and campaign planning, content creation, PR
- **E-commerce**: stock management, e-merchandising, newsletter & CRM, promotions, Google Business Analytics
- **Product development**: mood board, benchmark, raw material research for the F/W collection, production monitoring
- **Event**: strategic planning, project monitoring, animation
- **Management**: mentoring an intern for 6 months
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Education
- Master in International Marketing and Business DevelopmentSkema Business School2025Parcours Grande Ecole à Skema Business School, thèse de Master réalisée sur "L'Impact du Phénomène d'Edition Limitée sur les Comportements Consommateurs dans l'Industrie des Baskets" (note : 18/20), Diplôme obtenu avec les Félicitations du Jury et un GPA de 4 (sur 5), un semestre d'échange universitaire à Taiwan (National Taipei University),
- Meta Certified Digital Marketing AssociateSkema Business School2024J'ai passé le certificat Meta Digital Marketing Associate avec un score de 899.