Freelancer profile translated to English.

Description

Do you want to generate more qualified leads and turn your acquisition into a real growth lever?

I help B2B companies (startups, SMEs, scale-ups) that wish to structure or optimize their acquisition to make it a real revenue driver.

For 7 years, I managed the acquisition of a high-growth company, contributing to generating €3.2 million in revenue in one year and making marketing acquisition a major source of new clients. 35% of new clients were directly generated by marketing actions.

My role: build a multi-channel acquisition strategy combining visibility, lead generation, and prospect journey optimization.

Specifically, I help you to:

Define a clear acquisition strategy aligned with your business objectives
Optimize your conversion funnel to improve prospect-to-customer conversion
Implement and structure your HubSpot workflows (segmentation, scoring, nurturing)
Automate prospect follow-up to effectively support your sales teams
Improve lead quality and performance monitoring

I work both in the structuring phase (setting up an acquisition machine) and in the optimization phase (improving existing performance).

My goal: help you build an effective, measurable, and sustainable acquisition strategy, serving your growth.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Nantes (up to 10km)

dVine
Acquisition Manager
July 2017 - July 2024 (7 years)
Nantes, France
For 7 years, I structured and managed the entire B2B acquisition strategy in a high-growth context.

🎯 Objective: generate qualified leads and optimize the marketing & sales funnel to support growth.

Key Results
€3.2 million in revenue generated through data-driven marketing actions
35% of new clients acquired through growth initiatives
+40% conversion through funnel optimization & A/B testing
+327% organic traffic in one year through a full-funnel SEO strategy

Main Responsibilities
Definition and management of the multi-channel acquisition strategy (SEO, SEA, LinkedIn, Meta, ABM)
Funnel structuring and conversion rate optimization
HubSpot implementation and optimization (segmentation, scoring, nurturing, marketing automation)
Marketing & Sales alignment: SDR team management and coordination with sales teams
Creation of conversion-oriented assets (landing pages, SEO content, case studies)
Budget management and ROI analysis
Hubspot Lead Nurturing Acquisition Strategy Google Ads / Meta Ads / LinkedIn Ads Marketing Automation
Memo Bank
Inbound Marketing Manager
BANKING AND INSURANCE
October 2025 - December 2025 (2 months)
Paris, France
Coordination of paid acquisition campaigns (Google Ads, Meta, LinkedIn)
Optimization of qualified lead generation
HubSpot management and optimization: journey analysis, data quality, nurturing improvement, scoring, and acquisition performance
Hubspot Google Ads / Meta Ads / LinkedIn Ads Lead Nurturing Conversion Funnel B2B Prospecting