Freelancer profile translated to English.

Description

Hello,

After several years as a web writer, digital project manager, and CMO, I am now a marketing consultant, specializing in Strategy, Branding, and Inbound in the B2B and SAAS universe.

I am responsible for designing high-value strategies and content to attract your prospects in an educational and intelligent way, in the era of 4.0 markets. My experience allows me today to understand digital marketing and communication in their entirety, and to work for prospecting that seeks to attract and interest my clients' prospects, rather than polluting their browsing spaces.

My services:

> MARKETING STRATEGIES: Benchmark and SWOT analysis, target audience study, web presence audit, inbound marketing strategy, lead generation, conversion process...

> BRAND CONTENT: Value proposition creation, inbound content and briefs, marketing automation, conversion pages, blogging plan, distribution plan...

> WEBSITE / BLOG CREATION: Study of objectives and needs, Wireframes, graphic mockups, Implementation management

> PROJECT MANAGEMENT: Inbound marketing project manager or CMO-as-a-service

> HUBSPOT AND PLEZI CONSULTING

On a daily basis, I manage digital strategies for B2B companies from multiple sectors: AGENCIES & IT SERVICES, INDUSTRIES, ENGINEERING / MECHATRONICS, SAAS SOFTWARE PUBLISHING, CYBERSECURITY, CONSTRUCTION / ENGINEERING, TELECOMS, TRANSPORT AND LOGISTICS, MEDIA

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational

Workplace preferences

Remote only

Primarily works remotely

Freelance
Freelance Marketing Consultant - specializing in Strategy, Branding, and Inbound
CONSULTING AND AUDITS
July 2019 - Today (6 years and 11 months)
Paris, France
My services:
> MARKETING STRATEGIES: Benchmark and SWOT analysis, target audience study, web presence audit, inbound marketing strategy, lead generation, conversion process...
> BRAND CONTENT: Value proposition creation, inbound content and briefs, marketing automation, conversion pages, blogging plan, distribution plan...
> WEBSITE / BLOG CREATION: Study of objectives and needs, Wireframes, graphic mockups, Implementation management
> PROJECT MANAGEMENT: Inbound marketing project manager or CMO-as-a-service
> HUBSPOT AND PLEZI CONSULTING
Inbound marketing Webmarketing strategy Marketing study Brand content Branding Positioning strategy Business strategy Communication strategy Marketing Consultant Hubspot Plezi Sendinblue Marketing Content marketing Email marketing Emailing
SHIPTIFY
HEAD OF GLOBAL MARKETING
LOGISTICS AND SUPPLY CHAIN
January 2019 - July 2019 (6 months)
Paris, France
- Front-end development of the new website (launched in 2 months),
- Structuring of the sales process and CRM,
- Definition of acquisition, media/PR, and conversion strategies,
- Community management (22k) + networking events + professional trade shows,
- Optimization of sign-up form and demo request performance,
- Creation of case studies/sales presentations/presentation videos,
- Commercial/marketing partnerships & referral program
Content marketing SAAS Webmarketing strategy Communication strategy Sales strategy Showcase website CRM Traffic acquisition Press relations Consulting Event management Audit Project management Traffic Management Marketing study
Neoptimal Sas
B2B DIGITAL PROJECT MANAGER
DIGITAL AND IT
August 2017 - December 2018 (1 year and 4 months)
Issy-les-Moulineaux, France
Development of digital prospecting strategies focused on Inbound Marketing/Commercial Conversion for 18 clients: Start-ups, VSEs, SMEs & mid-sized companies in B2B. Implementation of operational plans, project management, digital communication campaigns, website/blog setup, team & budget management, client relations.
Web project management Prospecting Inbound marketing Communication strategy Content marketing Showcase website Technical project management Team management Consulting B2B Sales strategy Positioning strategy SEO Copywriting Competitive intelligence