Freelancer profile translated to English.
Back to original languageAbout Alice
Welcome 👋
Based in Lyon, I am a **graphic and web designer**, specializing in creating authentic, responsible, and inclusive visual identities and communication materials. With a creative and strategic approach, I help businesses and freelancers shape a strong and coherent brand image.
🎯 My Approach
Every project is unique. My goal: **reveal your uniqueness through impactful design and coherent visual communication**. My listening skills and expertise guarantee a smooth and effective collaboration.
💡 Technical Skills
Graphic Design & Visual Identity: Adobe InDesign, Illustrator, Photoshop, After Effects, Canva
Web Design & Development: WordPress (CMS), HTML, CSS, Figma
Digital Marketing: Mailjet, Mailchimp, Google Analytics, Google Ads
Copywriting & Storytelling: demanding training in literary preparatory classes
Project Management: Notion, Trello, Office 365, Slack
🛠️ My Services
🎨 Graphic Design & Print Materials
Posters, brochures, catalogs, magazines, business cards, flyers, menus, packaging...
💻 Web Design & Website Creation
Design of showcase and e-commerce websites on WordPress, graphic redesign, SEO optimization, website management and updates...
📱 Digital Communication
Emailings, newsletters, social media visuals, web banners, infographics, email signatures, short videos...
🖋 Copywriting & Editorial Content
Blog articles, web pages, newsletters, CSR reports, presentation files, internal communication...
🌟 Why Work With Me?
✨ Tailor-made Approach : solutions adapted to your needs and your universe
📍 Excellence and Quality : attention to detail, respect for deadlines, attentive support
🤝 Smooth Collaboration : transparent communication and rigorous follow-up
📞 Let's Discuss Your Project!
More info on my services → alicejacoly.fr
French
Native or bilingual
English
Fluent
Spanish
Basic
Can work on-site
Lyon (up to 50km), Cergy (up to 20km)
Experience
- Alice JacolyGraphic Designer & Web DesignerOctober 2021 - Today (4 years and 9 months)Lyon, FranceI support entrepreneurs, VSEs/SMEs, and associations in building a clear, credible, and lasting brand image.My approach: responsible communication, polished design, and efficiency-oriented web development.I manage projects from start to finish, from identity to launch, to offer a coherent universe across all media.Expertise:
- Visual Identity: logo creation, graphic charters, visual universes
- Web Design & WordPress: mock-up design, showcase or e-commerce website creation, integration, optimization, and user onboarding support
- Print & Digital Materials: posters, brochures, flyers, social media kits, corporate presentations, templates
- Editorial Content: brand tone, web writing, storytelling
- Outsourced Communication: ongoing support, maintenance, continuous material production
- Selectour Bleu Voyages - GroupeCommunication & CSR OfficerTRAVEL AND TOURISMJuly 2021 - March 2024 (2 years and 8 months)7th Arr., Lyon, France
- Management of the group's brand communication strategy: positioning, messaging, visual and editorial consistency
- Web Marketing: landing page creation, website optimization, content production, email campaign management
- Community Management: LinkedIn, Instagram, and Facebook engagement, editorial line creation, and KPI monitoring
- Operational Art Direction: design of print & digital materials (brochures, posters, flyers, banners, web content)
- CSR Visual Identity: complete design of the graphic universe for CSR actions (charter, templates, variations)
- Cross-functional Project Management: deployment of internal tools, event coordination, visual identity support
- Internal & CSR Communication: awareness campaigns, internal tools, promotion of group initiatives
- Press Relations: coordination of public statements and information dissemination
- Théâtre de la Croix-RousseCommunication OfficerENTERTAINMENT AND LEISUREDecember 2020 - July 2021 (7 months)7th Arr., Lyon, France
- Definition and implementation of the season's communication strategy
- Design and production of print & digital materials
- Website management: creation and integration of all season pages, content optimization, and interface adaptation to the new visual identity
- Management of poster campaigns
- Email marketing execution: writing, design, segmentation, and sending
- Social media management: editorial planning, content production, reporting
- Monitoring the tender for the theater's new visual identity: coordination, specifications, validation, and material consistency
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Education
- Master in Communication and MediaAudencia SciencesCom2018Spécialisation "Communication des entreprises & des institutions"
- Marketing & Communication (Erasmus exchange)University of Ljubljana, Faculty of Economics2017