You're seeing this page as if you were . The main menu is still yours, though. Exit from immersion
Alice HouvenaeghelAH

Alice Houvenaeghel

Brand positioning, innovation, teaching

€400/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
Back to original language

About Alice

Hello! I'm Alice, a freelancer since recently after having helped large accounts and smaller startups with their brand and business strategy for the past 6 years!

The skills I can bring you:

- Support on your brand positioning strategy: what is your vision, your company's mission, your values, and what are their implications on communication, target audience, distribution channels?
- Support in understanding your users and your product: what makes your product unique and what are your target audience's expectations for this product?
- Support on your company strategy: what is the business model behind your idea, what is the competition you face, and how does it influence your offering?
- Creation and facilitation of innovation workshops or brand positioning workshops: how to mobilize collective intelligence and everyone's creativity to find solutions.

How do I work? By deeply believing in collaboration! I offer you a tailor-made methodology according to your problem, the main steps of which are:
- an initial meeting to get to know you better and conduct a mini audit of your company with initial lines of thought (offered).
- a methodological proposal to address your issue within a week of this interview, with the main steps, tools, and deliverables that will be proposed, as well as a fixed-price quote.
- Individual support (coaching) or for your teams (workshops) to move forward together towards strategic solutions.
- connection with other experts to activate the strategy you will have defined: graphic designers, UX designers, growth hackers...
- project monitoring and coordination if you need it!

Some tools? Unique value proposition, lean canvas, golden circle
  • English

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • IDRAC Business School
    Educational Manager
    EDUCATION AND E-LEARNING
    July 2020 - Today (5 years and 11 months)
    Paris, France
    - Coordinate and implement the training program within the nationally defined framework.
    - Recruit, coordinate, and manage a team of about sixty instructors to support students.
    - Prepare for the Qualiopi audit in 2021.
    - Teach (geopolitics of conflicts and geo-economics, business game).
    - Organize defense sessions, class councils, welcome events...
    - Ensure student follow-up.
  • COACHING ENTREPRENEURS
    Brand and Business Strategist
    CONSULTING AND AUDITS
    January 2019 - Today (7 years and 5 months)
    - Support young entrepreneurs in their brand strategy: define their vision, values, personality, brand essence.
    Tools: golden circle, Jungian archetypes, value analysis.
    - Support young entrepreneurs in their business thinking: monetize their services, define the target audience, understand their competitors and their added value.
    Tools: lean canvas, unique value proposition.
  • MASSAI PARTNERS
    Innovation Designer - Co-founder
    DIGITAL AND IT
    April 2019 - October 2019 (7 months)
    Paris, France
    Launch of a new startup studio offering:
    - Support for startups in their business strategy (business model, financial projections, market research) and brand strategy (brand positioning).
    - Project coordination with developers, art directors, and UX designers.

Recommendations

Guillem FondinGF
Pierre VandekerckhovePV
FU
+1
Guillem Fondin and 3 other people have recommended Alice

These freelancer profiles also match your criteria

AgathaA

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

2

BaptisteB

Baptiste Duhen

Fullstack developer

4.6

(4)

5

AmedA

Amed Hamou

Senior Lead Developer

4

(2)

7

AudreyA

Audrey Champion

Web developer

4.3

(3)

4

Education

  • Political Sciences
    IEP
    2014
  • Fashion and Luxury Management
    Ecole Conte
    2014

Skill set

Categories