Freelancer profile translated to English.

Description

Hello! I'm Alice, a freelancer since recently after having helped large accounts and smaller startups with their brand and business strategy for the past 6 years!

The skills I can bring you:

- Support on your brand positioning strategy: what is your vision, your company's mission, your values, and what are their implications on communication, target audience, distribution channels?

- Support in understanding your users and your product: what makes your product unique and what are your target audience's expectations for this product?

- Support on your company strategy: what is the business model behind your idea, what is the competition you face, and how does it influence your offering?

- Creation and facilitation of innovation workshops or brand positioning workshops: how to mobilize collective intelligence and everyone's creativity to find solutions.

How do I work? By deeply believing in collaboration! I offer you a tailor-made methodology according to your problem, the main steps of which are:

- an initial meeting to get to know you better and conduct a mini audit of your company with initial lines of thought (offered).

- a methodological proposal to address your issue within a week of this interview, with the main steps, tools, and deliverables that will be proposed, as well as a fixed-price quote.

- Individual support (coaching) or for your teams (workshops) to move forward together towards strategic solutions.

- connection with other experts to activate the strategy you will have defined: graphic designers, UX designers, growth hackers...

- project monitoring and coordination if you need it!

Some tools? Unique value proposition, lean canvas, golden circle

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

IDRAC Business School
Educational Manager
EDUCATION AND E-LEARNING
July 2020 - Today (5 years and 11 months)
Paris, France
- Coordinate and implement the training program within the nationally defined framework.
- Recruit, coordinate, and manage a team of about sixty instructors to support students.
- Prepare for the Qualiopi audit in 2021.
- Teach (geopolitics of conflicts and geo-economics, business game).
- Organize defense sessions, class councils, welcome events...
- Ensure student follow-up.
COACHING ENTREPRENEURS
Brand and Business Strategist
CONSULTING AND AUDITS
January 2019 - Today (7 years and 5 months)
- Support young entrepreneurs in their brand strategy: define their vision, values, personality, brand essence.
Tools: golden circle, Jungian archetypes, value analysis.
- Support young entrepreneurs in their business thinking: monetize their services, define the target audience, understand their competitors and their added value.
Tools: lean canvas, unique value proposition.
MASSAI PARTNERS
Innovation Designer - Co-founder
DIGITAL AND IT
April 2019 - October 2019 (7 months)
Paris, France
Launch of a new startup studio offering:
- Support for startups in their business strategy (business model, financial projections, market research) and brand strategy (brand positioning).
- Project coordination with developers, art directors, and UX designers.