Freelancer profile translated to English.
Back to original languageAbout Alice
Senior Consultant in Communication & 360° Project Management, with 10 years of experience, including 3 as a freelancer.
I work with companies and agencies on their 360° communication projects. I have managed campaigns for Disneyland Paris, Nissan Motorsport, Audi, Louboutin Beauty, Société Générale, Carte Noire, Total... within Parisian agencies (BETC Fullsix, Razorfish/Publicis).
My approach? I combine consulting and action.
I participate in strategic thinking (positioning, key messages, communication plan) then I manage the operational part: scoping, creative coordination, multi-channel production, delivery.
My strength? I speak the language of creatives AND clients. I translate, I facilitate, I ensure the bridge so that everyone moves in the same direction.
🤖 Trained in generative AI to boost creativity and efficiency
🌱 Sensitive to cultural and positive impact projects
📍 Based in Brittany | Remote + travel: Rennes, Nantes, Vannes, Lorient
💬 Shall we chat?
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Razorfish FranceStrategic & Operational Management, Account ManagementFASHION AND COSMETICSMarch 2024 - December 2024 (9 months)Paris, France🧴 ELIDA BEAUTY (Timotei, Monsavon, Brut) | 2024Strategic and operational management of 3 mass-market beauty brands. Participation in strategic thinking (brand strategies, communication territories, social media editorial strategy), consulting and deployment of innovative systems (UGC, influencer event operation with 8 influencers), management of 2 360° campaigns, team management, international coordination (UK), financial management, and preparation of the 2025 budget.🏦 SOCIÉTÉ GÉNÉRALE | 2024Production of educational YouTube videos for retail clients. Arbitration and challenge of editorial proposals, coordination of creative teams, production and post-production monitoring, client relationship management.Agency: Razorfish/Publicis
- Romance (DDB)Operational Campaign ManagementAUTOMOBILEJuly 2023 - December 2023 (5 months)Paris, France🚗 AUDI | 2023Production coordination for Audi France After-Sales digital and print channels.Agency: Romance/DDB Paris
- RazorfishConcept and Activation CoordinationSPORTSJanuary 2023 - April 2023 (3 months)Paris, France🏎️ NISSAN MOTORSPORT | 2023Management of a digital activation to promote the Nismo Formula E team and create a motorsport fan community. Conception of the e-sports racing competition on Twitch, structuring of a Discord server (editorial content, radio shows, gamification), production of the Social Media toolkit for international subsidiaries.Agency: Razorfish/Publicis
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Education
- MASTER 2 COMMERCIAL STRATEGY AND NEGOTIATION POLICYUniversité Panthéon-Sorbonne2014- Mémoire : "Le Marketing durable dans le secteur du textile". - Participation aux concours nationaux de négociation
- MASTER 1 MARKETING & ECONOMICSUniversité Panthéon-Sorbonne2013