Freelancer profile translated to English.

Description

Hello everyone,

Are you a doctor, dermatologist, or surgeon?

Are you the owner of an aesthetic clinic or a beauty/wellness institute? A hybrid location?

Are you a communication agency specializing in beauty and aesthetics or a web agency?

Are you looking for someone who knows your sector, capable of writing content that will interest and capture your audience?

Here are 6 good reasons to hire me for your writing needs!

1. I am an expert writer specializing in aesthetic medicine – cosmetic surgery – for men and women, and more broadly in beauty & wellness.

2. This was not by chance: I worked as a communications manager in a luxury aesthetic clinic for 4 years, with a strong focus on branding and a robust, differentiating editorial strategy (Maison Lutétia, DHI France).

3. I master web and print writing, as well as their challenges (SEO, brand image, simplified content).

4. I never lose sight of the business & marketing aspects (thanks to my background in commerce).

5. The most important things for me are listening and customer satisfaction: I adapt to your size, your goals, your constraints.

6. I have an extensive network of partners covering all aspects of digital communication: I can guide you to avoid scattering your efforts and wasting time/money.

If you would like to see examples of texts I have written, please contact me!

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Freelance
Specialized Web Writer (Aesthetic Medicine & Cosmetic Surgery)
HEALTH AND WELLNESS
September 2019 - Today (6 years and 9 months)
Paris, France
Web & print writer
Copywriting
Consulting / Entrepreneur Support / Digital Communication for SMEs
Rewriting & Proofreading
Translation ENG > FR
Web Writing Copywriting SEO Writing Blog Post Consulting Digital Communication
Maison Lutétia
Head of Branding & Communication
MEDICAL
April 2015 - April 2019 (4 years)
Paris, France
La Maison Lutétia is a luxury clinic specializing in French aesthetic medicine (skin, body, hair) and hair transplantation (DHI method), with locations in Paris and Dubai.

As Head of Communication (newly created position), I reported directly to the CEO. He wanted to create a different clinic concept, a luxurious yet welcoming space inspired by luxury hotel spas rather than the often cold, traditional aesthetic medicine practices, with the French art de vivre at its core.

We therefore worked on a branding strategy with several objectives: brand awareness, e-reputation, and differentiation, achieved through strong storytelling, a unique iconography, and meaningful PR; all targeting a premium B2C audience.

My role involved coordinating all branding-related projects (web, print, photos, videos). All written content was written and/or reviewed and proofread by me.

The Clinic underwent a visual identity overhaul in 2017 in partnership with the Mazarine agency.

A look at these Instagram accounts should give you a better sense of Lutétia's DNA: @lutetia_paris / @lutetia_dubai
Editorial Strategy Writing SEO Writing Copywriting Project Management Web Writing Community Management Communication