Alice Friant

Covert is a digital agency specializing in SEO and SEA. We support our clients in their e-commerce growth. Covert has about twenty clients in various fields such as Real Estate, Health, Fashion, and Wellness, Finance.

COR designs and creates clothing made from sustainable materials such as linen and organic cotton. The clothing is mostly made in Bali in a human-sized factory. The brand primarily sells in Australia and the UK.

Missions:

- Website Redesign: CMS change to Shopify

- SEO: Site analysis and optimization (linking, meta descriptions, content creation for the blog)

-> https://corclothes.com/

Objective: Increase online sales and revenue by adopting a suitable marketing strategy.

- Google Ads & Meta Ads Campaigns

- EDM (Mailing)

- Influencer and Gifting Strategy

Subpod is a fast-growing global eCommerce business based in the Byron Bay Hinterland. We have a simple vision: make composting and gardening a part of everyday life through popular culture. We sell composting systems and gardening accessories through e-commerce, retail & school programs but more than that we are helping people start their journey toward a more sustainable lifestyle. With Subpod enthusiasts all over the world, we are building a truly global community of waste warriors, as well as the tools and resources to help them turn waste into a resource. Efficient management and optimization of Shopify Plus AU, US and UK websites & Amazon marketplace across product and sale launches, website content and visual merchandising to increase conversion rate and AOV through testing and data-led insights. Maintain product ranges online and work with the production team to ensure products are launched in full and on time. Responsible for all our digital touchpoints across Shopify & Amazon. Deliver key insights from our online platforms to the wider business to assist the various departments in regard to buying behavior, consumer feedback as well as market trends. Support the development of SEO and SEM campaigns by optimizing copy and data Support cross-channel promotions and campaigns with correct set-up and website content Formulate UI/UX design improvements and lead implementation with the tech team Set up and utilise A/B testing to continually optimize the online experience